Business Branding
Steps for Doing an Online Brand Audit & Why It’s Important
Pause for a moment, and let’s ponder something together: When you search for your business online, what shows up? Go now and take a look. What does that search result yield? And what does it say about you? Here’s the straight truth: These days, your online brand precedes you. Whether you know it, ignore it,…
Read More7 Reasons Your Business Needs a Blog
Why Does My Business Need a Blog? Because we said so. If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs…
Read MoreThe Impact of Branding (it’s not just about a logo)
What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…
Read More5 Powerful Photos that Tell Your Brand Story
Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…
Read MoreHow to Find Your Brand Voice
Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…
Read MoreWelcoming Niteo Tours: A Look At A New Startup
Love to travel? Enjoy learning about and experiencing global cultures? Welcome to… With their own love for and long experience with traveling, John and Amy Haley paired with Kjell and Carol Garborg to form Niteo Tours. Combined, the four have traveled to 56 different countries across 5 continents. Now, they want you to explore, encounter,…
Read More7 Steps To Determining Your Brand Voice
Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…
Read MoreLogo Logic: Why Branding is Important to Your Business
Why branding your business makes all the difference. Let’s start off by first discussing what a logo is. A logo is usually the first representation of your company that potential customers associate your brand with. A professional designer often designs a logo because there is no worse representation of your brand than a badly designed…
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