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Social Media Management: Managing Your Social Media Platforms Beyond Publication
Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media managers and/or business owners…
Read MoreKeeping It Real: Responding Like A Human
It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…
Read More8 Blogging Mistakes to Avoid
Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your blog. Some of these errors are…
Read More6 Social Media Best Practices You Should Know About
Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…
Read MoreHow to Make Your E-Newsletter More User-Friendly
What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…
Read More5 Ways to Get More Out of Your Past Blog Articles
Content marketing is one of the best ways to get your opinions and ideas out there. Consumers naturally gravitate towards products and services that they can relate to; the more interesting or applicable to brand, the better! Content marketing is the super-highway of connecting your brand to your target market. One of the most affective…
Read MoreDo You Have a Social Media Bullseye?
Social media is a beautiful thing. Over the last decade, it has taken social and commercial communication to another level. As a small business, social media offers you cost effective and efficient marketing tools. Whether you want to focus on brand awareness or growing sales, social media allows you to reach your target consumer segment…
Read MoreQuality Over Quanity: Why Blogging Less is Worth More
The old adage “less is more” can be applied to countless scenarios. Whether it’s content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward: high quality content is always more effective…
Read MoreHand in Hand: Blog and E-newsletter Integration
Ask any marketing expert and they would agree that successful marketing involves integration. This integration centers on ideas and is transmitted across multiple platforms in order to promote products and services. Two marketing tools that seamlessly go hand in hand are blog articles and e-newsletters. Both are content marketing tools that can promote your business…
Read MoreTips For Creating the Perfect Contest
In the age of consumer engagement, social media platforms reign supreme. Social media has many wonderful uses. It can update people about the latest news article on your company or share pictures of new products. It is one of the most versatile marketing tools around and can be used to promote just about anything. Social…
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