How To Promote Like Starbucks Are you a Starbucks junkie who’d gladly stomp across a bed of rusty nails for a Caffe Americano? Or do you scoff at the coffee maven’s high prices and frilly drinks? Quite frankly, it doesn’t matter how you feel about Starbucks. Fan or foe, you must admit that no…

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 How Can Twitter Help Businesses Recruit Perfect Candidates  Over the years, recruitment agencies have evolved to keep pace with technology. Video conferencing, handheld tablets and mobile computing devices, which were only fictional gadgets often talked about in movies and books, are now a reality. The internet has grown from a small community to a network…

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Making it through another year in your small business is a great achievement, but your work is still ongoing! We asked small business owners what they wanted to happen in the New Year, and these classic challenges are worth taking another look at to develop on.   1) Profitability and Growth This most basic of…

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In this internet-crazed, social media-addicted, mobile device-obsessed world, companies need to foster a strong digital presence. Whether your business is interested in entering the realm of Facebook, Twitter, Pinterest, Instagram, blogging or any other online marketing tool, you will not only need to develop a plan of attack–you will also need to devise a method…

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Lighting can work wonders for any home. It can emphasize certain areas of the room or provide an open space for going about your daily activities. A poorly lit home can lead to eyesight problems and affect your overall mood, especially in regions that are known to be dark during the day. In the home…

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No man is an island. And no business can succeed without fostering a myriad of healthy relationships. Innovative products, an advertising budget of mammoth proportions, and competitive pricing are all fine and dandy, but the secret to a thriving business is people–your employees, your suppliers, your contacts, and, most of all, your customers. Here are…

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We all know some jobs can be mind-numbingly boring (not mine, of course), but did you know that sitting down all day can be incredibly bad for your health too? Well, it can. As well as being terrible for circulation, sitting down – typically at an office desk – can also increase the likelihood of…

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“I aspire to work for a mediocre company where I can, at the very least, tolerate my job.” Very few people actually start out their careers with this goal in mind, but many wind up doing exactly that–enduring day after day of dissatisfying drudgery for an employer that they feel no connection with or loyalty…

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In everyday life, security is one of the issues that you have to pay attention to. Meaning, you have to pay equal attention to your personal security as well as to security of your office property. Taking security measures starts with your behavior the moment you enter your office building parking lot and ends with…

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