Posts by Guest Author
The 2015 Report On the State of Cyber-security
The 2015 Report On the State of Cyber-security SEC staff have been conducting sweep examinations of over a hundred registered investment advisers and broker-dealers to test the preparedness and practices of these firms against cyber-security attacks. What they found convinced the SEC to issue a Risk Alert through its Office of Compliance Inspections and Examinations (OCIE). The…
Read MoreHow To Promote Like Starbucks
Are you a Starbucks junkie who’d gladly stomp across a bed of rusty nails for a Caffe Americano? Or do you scoff at the coffee maven’s high prices and frilly drinks? Quite frankly, it doesn’t matter how you feel about Starbucks. Fan or foe, you must admit that no one markets better than they do.…
Read MoreHow Can Twitter Help Businesses Recruit Perfect Candidates
How Can Twitter Help Businesses Recruit Perfect Candidates Over the years, recruitment agencies have evolved to keep pace with technology. Video conferencing, handheld tablets and mobile computing devices, which were only fictional gadgets often talked about in movies and books, are now a reality. The internet has grown from a small community to a network…
Read MoreNew Year’s Resolutions for Every Small Business
Making it through another year in your small business is a great achievement, but your work is still ongoing! We asked small business owners what they wanted to happen in the New Year, and these classic challenges are worth taking another look at to develop on. 1) Profitability and Growth This most basic of…
Read MoreBudgeting for Social Media Marketing by Kimberley Laws
In this internet-crazed, social media-addicted, mobile device-obsessed world, companies need to foster a strong digital presence. Whether your business is interested in entering the realm of Facebook, Twitter, Pinterest, Instagram, blogging or any other online marketing tool, you will not only need to develop a plan of attack–you will also need to devise a method…
Read More8 Modern Lighting ideas for Home Office from Jessica Max
Lighting can work wonders for any home. It can emphasize certain areas of the room or provide an open space for going about your daily activities. A poorly lit home can lead to eyesight problems and affect your overall mood, especially in regions that are known to be dark during the day. In the home…
Read MoreWhy Relationships Matter by Kimberley Laws
No man is an island. And no business can succeed without fostering a myriad of healthy relationships. Innovative products, an advertising budget of mammoth proportions, and competitive pricing are all fine and dandy, but the secret to a thriving business is people–your employees, your suppliers, your contacts, and, most of all, your customers. Here are…
Read More6 Ways To Stay Healthy (While Sitting Down)
We all know some jobs can be mind-numbingly boring (not mine, of course), but did you know that sitting down all day can be incredibly bad for your health too? Well, it can. As well as being terrible for circulation, sitting down – typically at an office desk – can also increase the likelihood of…
Read MoreWhat An Employee Looks For In A Business
“I aspire to work for a mediocre company where I can, at the very least, tolerate my job.” Very few people actually start out their careers with this goal in mind, but many wind up doing exactly that–enduring day after day of dissatisfying drudgery for an employer that they feel no connection with or loyalty…
Read MoreHow Google is Becoming Relevant in the Business Environment with Post Ads
Paid social amplification is becoming the name of the game for modern advertising campaigns held on social platforms. Each social network housing today’s over 1.5 billion monthly users, as well as social website such as Reddit, offer their own unique approach to paid reach for your quality content or product. Google Shows its Strengths Google+…
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