In March of 2009, the world was in turmoil. Businesses were closing, the economy was in the toilet and people everywhere were losing their jobs, homes and more. After 4 years working at a job I didn’t dread each morning with a company full of people I felt fairly close to, in one fell swoop on March…

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We’ve said it before and we’ll say it again… efficient business communication is key to a businesses success. Business communication is not limited to just phone calls and emails, but also social media, scheduling, and task planning platforms. Figuring out the best business communication strategy for your business can be time consuming and frustrating. It…

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Announcement Timing is Everything. I know a company or brand has accomplished a successful and effective campaign when everywhere I turn, I see something about it. For example, Instagram pops up and there’s a picture from the company’s feed, then on Facebook a friend has liked their page, while on Twitter, another friend tweeted about…

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What To Know When Traveling To NYC For Business!  – When I traveled to NYC for the #SMWNYC conference, I did meet some great people and explored a city I hadn’t visited in over 10 years, but the entire week was an experience… here’s why: #1. Crosswalks & traffic lanes are a mere suggestion here. –…

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March 2016 was madness, and not because I follow sports. I officially tallied up more hours than I have on any other month in seven years of business. What’s more, I knew it would be intense. But I’m pretty sure that no amount of preparation would have prevented the valuable lessons I learned along the way.…

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Researching Articles The Internet is an endless sea of reliable and unreliable sources. Wading through it is not only overwhelming and time-consuming, but also one of the hardest stages of writing articles and blogs. What I’ve done to remedy the anxiety of this step is to create a simple process with strategies on how to…

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What’s the big deal with social media? While the never ending social media posts are a headache for whomever on your team has the pleasure of non-stop posting, it’s absolutely necessary to be active on social media. Understanding the power of social is simple because it’s all around us, every single day. I can confidently…

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Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…

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Using Keywords to Boost SEO Search Engine Optimization (SEO) changes it stripes so often, it is difficult to stay afloat in the Google-verse. The formulas created for content to show up in Google search rankings is so tumultuous that I can’t even remember what the difference was between Penguin and Hummingbird. All I know is…

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