Small Business Organization: Where Should an Entrepreneur Start?

Small business owners and entrepreneurs face the challenge of wearing ALL the hats. With or without team members, we are responsible for making or doing the thing we sell, answering the phone, responding to emails and incoming inquiries, and handling sales and marketing and bookkeeping and taxes, to name a few. It’s no surprise overwhelm creeps…

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The Impact of Branding (it’s not just about a logo)

What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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Establishing A Brand Voice

“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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40 Self-Care Ideas To Keep You Balanced

Self-Care Keeps You Balanced I’ve had to learn this one the hard way. Multiple times. Since I hope I’m done learning it, I hope you’ll learn from my mistakes and prioritize your own self-care. As entrepreneurs, hopefully we feel we are made to do what we do. Even knowing you must wear all the hats…

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Blogging: Make Search Engines Love You!

Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

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Always Remember Your Why, Entrepreneur!

When work, life, communicating, or just getting out of bed gets hard, always remember your why, entrepreneur! It was mid-March of 2009 when the economy had already started collapsing that the company I was working for called all employees from across the globe into a mandatory, all-employee meeting. When the meeting was over, ladies were…

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Refocus Your Steps to Success: 2nd Quarter Preparation

Wasn’t it just yesterday we were thinking about our New Year’s resolutions and wondering what the year might hold for us? And yet here we are, in the month of April! As we approach the end of the 1st quarter, it’s a strategic time to review what we’ve accomplished so far, and look ahead at…

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