At the heart of business lies the fundamental need to communicate and communicate well. Business has been called the art of relationships. Be it with vendors, colleagues or customers, maintaining relationships through good communication is key. When considering a communication strategy, there are more than several aspects to consider: venue, approach, desired outcome, channel, etc.…Read More
We all want to be given 5 stars by our customers. But, how do you practically do that? The obvious answer is that you’ve “Got to give the people what they want”, but that’s not always possible. Top regarded companies across any industry tend to have core competencies that unite them in being, well, awesome.…Read More
There is a common misconception in business that in order to have a successful business, you must eliminate your competitors. As entrepreneurs, we are competitive by nature and want to be #1 in whatever industry we are in. We try to outperform our competitors and analyze their business to improve our own in hopes that…Read More
Building a website is not easy business. You can outsource it to a professional web designer or try to build it yourself. One can be expensive and the other headache inducing. Thankfully, there are platforms out there that make the process easy and cost-efficient.
The first step is to pick a website platform to build your website on. But, how do you choose? Which one is the right one for your business? With all of the options available to users, picking one platform can seem overwhelming.
First and foremost we have some questions to answer.Read More
A dream team is “a team of people perceived as the perfect combination for a particular purpose”. The art of creating content is both calculated and free-spirited. We are finding the continued blurring of industry lines as ideas and actions are fused together. It’s beautiful to see that science and art are no longer separate;…Read More
Every business leader wants to see success in their business. But, once you have succeeded… what’s next? Don’t stop there! Imagine where else you could go. Is it a second business? Is it expanding to a new location? Maybe, going international? It is very common for business leaders to become comfortable where they are at…Read More
There is more to communication than just emails, telephone calls, social media posts, and blogs. Now, we have the ability to communicate through videos online that reach our consumers instantly! From promotional videos, informational videos, to video blogs (or to some of us “vlogs”), businesses can and should implement video into their communication efforts. Not…Read More
Times have changed and so have the way we communicate with those around us. Our lives as individuals as well as in our businesses have adapted to the dominant presence of online communication tools such as Twitter, Facebook, and Google+. These platforms can no longer be defined as simply a trend within society but are…Read More
If you’re like me, you’ve built a business on an idea of how you can do something you love and you can do it in your own way, different and better, to meet a need. This strategy is your secret sauce that sets you apart from the crowd and attracts clients and customers. But because…Read More
Social Media is constantly changing, and can be difficult to keep up with. Listed below are some of the most recent changes in social media right now. Locate Friends Via Facebook Similar to the app Find My Friends, Facebook now has a feature that allows you to share your location with friends. When activated, this…Read More