Researching Articles The Internet is an endless sea of reliable and unreliable sources. Wading through it is not only overwhelming and time-consuming, but also one of the hardest stages of writing articles and blogs. What I’ve done to remedy the anxiety of this step is to create a simple process with strategies on how to…

Read More

What’s the big deal with social media? While the never ending social media posts are a headache for whomever on your team has the pleasure of non-stop posting, it’s absolutely necessary to be active on social media. Understanding the power of social is simple because it’s all around us, every single day. I can confidently…

Read More

Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…

Read More

Using Keywords to Boost SEO Search Engine Optimization (SEO) changes it stripes so often, it is difficult to stay afloat in the Google-verse. The formulas created for content to show up in Google search rankings is so tumultuous that I can’t even remember what the difference was between Penguin and Hummingbird. All I know is…

Read More

It wasn’t until the second half of our last day at Disneyland that I realized I had to share about my observations of the “happiest place on earth”. My family could arguably be the #1 Disney-loving family of the Pacific Northwest and we would rival any other. Put us on Disney’s version of the that…

Read More

Why email communication at all? For better or for worse, our business and social lives rely heavily on email. Sometimes our seemingly archenemy, email does have a strong communicative core and the potential to be used effectively. Don’t we all love our flooded email inboxes after a two-week vacation; the sea of unopened digital messages…

Read More

The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the…

Read More

Successful content curation Listen up newbies! Content curation is not copy-pasting your favorite aspects from someone else’s commentary or post. It is not regurgitating everything you’ve read online. And it is certainly not re-wording others’ articles. Content curation is the community manager version of an art curator. It is a refined and highly analytical business…

Read More

If you know me, odds are good that you know about my annual business planning ritual. Every year, I go through a six step process that brings clarity and purpose to my business for the upcoming year. Because I consistently get questions about what I do during my retreats, how I do it, what I…

Read More

Don't miss all the

 

 coming to our subscribers in 2021! 

Get the E-Newsletter:

inspiration