“Competition” is an aggressive word we usually associate with the idea of battling it out against other people in order to win the prize. In the business world, those other people are business in your industry with similar products or services, and the prize is ultimately winning the customer or client’s business. Finding ways to learn from…

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For most of us, holidays are something to look forward to. They represent a few extra days off work, extra time to spend with friends and family, and an excuse to eat delicious food. Holidays are also an excellent time to breathe fresh life into your marketing strategy by adding some festive cheer to your…

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Being a business owner is a constant learning curve. There are always new opportunities, new challenges, and new situations forcing us to learn and grow. For me, there’s never a shortage of “lessons” I’m being taught. Here are a few business life lessons I’ve been learning the last several months: Make time to invest in your…

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With 75 million active daily users, Instagram continues to be one of the most popular social media platforms used. Over a quarter of the US population used Instagram last year, and this number is expected to climb. After introducing ads in 2013, the platform has been growing in popularity with businesses ranging from industry leaders…

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There are some life lessons we only have to learn once. And then there are others. Like, how sometimes life gets so busy that we forget to take a break. Or, we just choose to stay in the wheel, grinding out the day-to-day routine until we are forced to quit. Whether it is our body…

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There’s nothing like fame to get you to social media stardom. Many famous people today are well known not only for their respective talent, but also for their presence on social media. Is it just because they’re famous these people have millions of followers, or is there something more to it? Building an online kingdom…

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Over the past few years, we have seen the development of social platforms like Vine introducing users to video. Other platforms, such as SnapChat, Facebook, and Twitter, have encouraged users to use videos as part of their online strategy. However, the video-loving internet has led to an updated version of video: live streaming. Live streaming,…

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If you haven’t seen these new Facebook options on your mobile device or computer yet, you will soon. Facebook has recently made yet another change to the way consumers receive information…and it requires your attention. Gone are the days of simply keeping up with a business on Facebook. If you don’t interact with other pages’…

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searching with Google

Just this week I was talking with one of my loved ones in California who is currently looking for a new position. As many of us experience, she is working for an employer who is not the correct fit – and for many reasons. After learning about her new search, I gave her my usual job-seeking advice about doing…

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Health insurance is quite literally on everyone’s minds these days, especially if you’re in the business world. With the mandate to have every American insured for health coverage, businesses who aren’t offering those benefits are suffering the consequences, in more ways than one. While companies with less than 100 employees are not currently required to…

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