steps

Times have changed and so have the way we communicate with those around us. Our lives as individuals as well as in our businesses have adapted to the dominant presence of online communication tools such as Twitter, Facebook, and Google+.  These platforms can no longer be defined as simply a trend within society but are…

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strategize

If you’re like me, you’ve built a business on an idea of how you can do something you love and you can do it in your own way, different and better, to meet a need. This strategy is your secret sauce that sets you apart from the crowd and attracts clients and customers. But because…

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facebook

Facebook has come a long way from the college email address-only policy. Having a valid and current college email address is no longer a VIP ticket to Facebook — anyone can join! Facebook still skews young — with 86 percent of online 18 to 29-year-olds using it. But the good news is that users 45…

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cleaning

The small business spring cleaning checklist Every year about this time the sun breaks through, temperatures warm up, and new life starts sprouting. While the natural spring cleaning guidelines apply to your personal life (home, yard, vehicle, fridge, garage, closets), a small business owner has their own list of guidelines to follow. These 6 simple…

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colorful pens

Five years ago, the company I worked for (and may never have left) was swallowed by our ‘sister’ company and they closed our location for good. No more than 2 weeks later I had conversations with a small business owner that was in need of my help and shortly after, my business launched. Over the…

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Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…

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blog cubes

  Q: What’s the point of blogging? Nobody reads mine anyway. A: No, no, no, no, no! There is a point to blogging! If you find yourself asking this, chances are there are a few things you’re forgetting to do — mainly sharing it and making it shareable. But fear not, we can explain why…

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Children’s author Dr. Seuss taught us a lesson in tolerance with this famous quote. But the same goes for businesses. Even if your business is small, you probably still want to be taken seriously. An essential way to do so is to strategize and have written out goals and mile markers. It is that important. And…

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