Posts by Jamie Teasdale
What is “Content Marketing”?
The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…
Read MoreDeveloping a 3-D Business Communication Strategy
Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…
Read MoreThe Magnolia Empire: A Case Study of Chip and Joanna Gaines
I relate to many business owners in different ways, but when I began watching Fixer Upper on HGTV almost five years ago, I knew I liked these entrepreneurs. I also know that I had found a new favorite TV show, but now I’ve had the chance to visit Waco, TX to do a case study…
Read MoreSocial Media Management: Managing Your Social Media Platforms Beyond Publication
Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media managers and/or business owners…
Read MoreKeeping It Real: Responding Like A Human
It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…
Read More8 Blogging Mistakes to Avoid
Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your blog. Some of these errors are…
Read More6 Social Media Best Practices You Should Know About
Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…
Read MoreHow to Make Your E-Newsletter More User-Friendly
What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…
Read MorePlanning Social Media Out Ahead of Time
Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…
Read MoreDo You Have a Social Media Bullseye?
Social media is a beautiful thing. Over the last decade, it has taken social and commercial communication to another level. As a small business, social media offers you cost effective and efficient marketing tools. Whether you want to focus on brand awareness or growing sales, social media allows you to reach your target consumer segment…
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