Posts by Jamie Teasdale

Developing a 3-D Business Communication Strategy

Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…

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The Magnolia Empire: A Case Study of Chip and Joanna Gaines

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text pt 1: let me paint a picture of this entrepreneur couple…” _builder_version=”3.2.1″ custom_padding=”20px||20px|”] I relate to many business owners in different ways, but when I began watching Fixer Upper on HGTV almost five years ago, I knew I liked these entrepreneurs. I also know that I had found a new favorite…

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Keeping It Real: Responding Like A Human

It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…

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8 Blogging Mistakes to Avoid

Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your blog. Some of these errors are…

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6 Social Media Best Practices You Should Know About

Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…

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How to Make Your E-Newsletter More User-Friendly

What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…

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Planning Social Media Out Ahead of Time

Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…

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Quality Over Quanity: Why Blogging Less is Worth More

The old adage “less is more” can be applied to countless scenarios. Whether its content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward: high quality content is always more effective…

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Hand in Hand: Blog and E-newsletter Integration

Ask any marketing expert and they would agree that successful marketing involves integration. This integration centers on ideas and is transmitted across multiple platforms in order to promote products and services. Two marketing tools that seamlessly go hand in hand are blog articles and e-newsletters. Both are content marketing tools that can promote your business…

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