What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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Self-Care Keeps You Balanced I’ve had to learn this one the hard way. Multiple times. Since I hope I’m done learning it, I hope you’ll learn from my mistakes and prioritize your own self-care. As entrepreneurs, hopefully we feel we are made to do what we do. Even knowing you must wear all the hats…

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Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

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When work, life, communicating, or just getting out of bed gets hard, always remember your why, entrepreneur! It was mid-March of 2009 when the economy had already started collapsing that the company I was working for called all employees from across the globe into a mandatory, all-employee meeting. When the meeting was over, ladies were…

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Wasn’t it just yesterday we were thinking about our New Year’s resolutions and wondering what the year might hold for us? And yet here we are, in the month of April! As we approach the end of the 1st quarter, it’s a strategic time to review what we’ve accomplished so far, and look ahead at…

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If there is one thing I’ve learned throughout my life, it’s that communication is vital, and how we communicate makes all the difference, but communication isn’t just by verbal words. In my high school English class, I learned that grammar, punctuation, proper spelling, sentence structure, and the flow of a story all add up. In…

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Building a team of professionals can be one of the greatest joys, points of relief, and opportunities to grow your business in different ways. Or it can be one of the greatest headaches an entrepreneur can face. Interviewing, hiring, managing, leading, and letting team members go requires a dedication to your mission and an understanding…

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