Planning Ahead for Your Business Business masters do it religiously. Investors bank on it.  Vision can limit or extend it. And, to the level it is applied and maintained translates directly into its success. Planning – an intention or decision about what one is going to do. It’s not just a word.  It’s a mission…

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Small business owners and entrepreneurs face the challenge of wearing ALL the hats. With or without team members, we are responsible for making or doing the thing we sell, answering the phone, responding to emails and incoming inquiries, and handling sales and marketing and bookkeeping and taxes, to name a few. It’s no surprise overwhelm creeps…

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What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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Self-Care Keeps You Balanced I’ve had to learn this one the hard way. Multiple times. Since I hope I’m done learning it, I hope you’ll learn from my mistakes and prioritize your own self-care. As entrepreneurs, hopefully we feel we are made to do what we do. Even knowing you must wear all the hats…

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Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

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When work, life, communicating, or just getting out of bed gets hard, always remember your why, entrepreneur! It was mid-March of 2009 when the economy had already started collapsing that the company I was working for called all employees from across the globe into a mandatory, all-employee meeting. When the meeting was over, ladies were…

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