Posts by Jamie Teasdale
How to Find Your Brand Voice
Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…
Read MoreUtilizing Your Blog and Website Keywords
Using Keywords to Boost SEO Search Engine Optimization (SEO) changes it stripes so often, it is difficult to stay afloat in the Google-verse. The formulas created for content to show up in Google search rankings is so tumultuous that I can’t even remember what the difference was between Penguin and Hummingbird. All I know is…
Read MoreHow I Took the Fun Out of Disneyland
It wasn’t until the second half of our last day at Disneyland that I realized I had to share about my observations of the “happiest place on earth”. My family could arguably be the #1 Disney-loving family of the Pacific Northwest and we would rival any other. Put us on Disney’s version of the that…
Read MoreJoin the “You’ve Got Mail” Revolution
Why email communication at all? For better or for worse, our business and social lives rely heavily on email. Sometimes our seemingly archenemy, email does have a strong communicative core and the potential to be used effectively. Don’t we all love our flooded email inboxes after a two-week vacation; the sea of unopened digital messages…
Read MoreThe Content Code
The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the…
Read MoreContent Curation for Newbies
Successful content curation Listen up newbies! Content curation is not copy-pasting your favorite aspects from someone else’s commentary or post. It is not regurgitating everything you’ve read online. And it is certainly not re-wording others’ articles. Content curation is the community manager version of an art curator. It is a refined and highly analytical business…
Read MoreAnnual Business Planning: Jamie-Style
If you know me, odds are good that you know about my annual business planning ritual. Every year, I go through a six step process that brings clarity and purpose to my business for the upcoming year. Because I consistently get questions about what I do during my retreats, how I do it, what I…
Read More8 Valuable Lessons You Can Learn From Your Competition
“Competition” is an aggressive word we usually associate with the idea of battling it out against other people in order to win the prize. In the business world, those other people are business in your industry with similar products or services, and the prize is ultimately winning the customer or client’s business. Finding ways to learn from…
Read MoreMaking the Most of Holiday Marketing
For most of us, holidays are something to look forward to. They represent a few extra days off work, extra time to spend with friends and family, and an excuse to eat delicious food. Holidays are also an excellent time to breathe fresh life into your marketing strategy by adding some festive cheer to your…
Read MoreLife Lessons for the Business Owner
Being a business owner is a constant learning curve. There are always new opportunities, new challenges, and new situations forcing us to learn and grow. For me, there’s never a shortage of “lessons” I’m being taught. Here are a few business life lessons I’ve been learning the last several months: Make time to invest in your…
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