Join the “You’ve Got Mail” Revolution

Why email communication at all? For better or for worse, our business and social lives rely heavily on email. Sometimes our seemingly archenemy, email does have a strong communicative core and the potential to be used effectively. Don’t we all love our flooded email inboxes after a two-week vacation; the sea of unopened digital messages…

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The Content Code

The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the…

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Content Curation for Newbies

Successful content curation Listen up newbies! Content curation is not copy-pasting your favorite aspects from someone else’s commentary or post. It is not regurgitating everything you’ve read online. And it is certainly not re-wording others’ articles. Content curation is the community manager version of an art curator. It is a refined and highly analytical business…

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Annual Business Planning: Jamie-Style

If you know me, odds are good that you know about my annual business planning ritual. Every year, I go through a six step process that brings clarity and purpose to my business for the upcoming year. Because I consistently get questions about what I do during my retreats, how I do it, what I…

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8 Valuable Lessons You Can Learn From Your Competition

“Competition” is an aggressive word we usually associate with the idea of battling it out against other people in order to win the prize. In the business world, those other people are business in your industry with similar products or services, and the prize is ultimately winning the customer or client’s business. Finding ways to learn from…

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Making the Most of Holiday Marketing

For most of us, holidays are something to look forward to. They represent a few extra days off work, extra time to spend with friends and family, and an excuse to eat delicious food. Holidays are also an excellent time to breathe fresh life into your marketing strategy by adding some festive cheer to your…

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Life Lessons for the Business Owner

Being a business owner is a constant learning curve. There are always new opportunities, new challenges, and new situations forcing us to learn and grow. For me, there’s never a shortage of “lessons” I’m being taught. Here are a few business life lessons I’ve been learning the last several months: Make time to invest in your…

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Instagram Refresh: How to Drive Website Traffic

With 75 million active daily users, Instagram continues to be one of the most popular social media platforms used. Over a quarter of the US population used Instagram last year, and this number is expected to climb. After introducing ads in 2013, the platform has been growing in popularity with businesses ranging from industry leaders…

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6 Vital Lessons I Learned By Taking A Vacation

There are some life lessons we only have to learn once. And then there are others. Like, how sometimes life gets so busy that we forget to take a break. Or, we just choose to stay in the wheel, grinding out the day-to-day routine until we are forced to quit. Whether it is our body…

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Building Their Online Kingdom From the Press

There’s nothing like fame to get you to social media stardom. Many famous people today are well known not only for their respective talent, but also for their presence on social media. Is it just because they’re famous these people have millions of followers, or is there something more to it? Building an online kingdom…

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