7 Steps To Determining Your Brand Voice

Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…

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The Bottom-line Reason You Need A Blog

blog cubes

  Q: What’s the point of blogging? Nobody reads mine anyway. A: No, no, no, no, no! There is a point to blogging! If you find yourself asking this, chances are there are a few things you’re forgetting to do — mainly sharing it and making it shareable. But fear not, we can explain why…

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Why We Think Strategy is the Most Important Thing

Children’s author Dr. Seuss taught us a lesson in tolerance with this famous quote. But the same goes for businesses. Even if your business is small, you probably still want to be taken seriously. An essential way to do so is to strategize and have written out goals and mile markers. It is that important. And…

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Importance of Taking Breaks at Work

Sometimes you are so over your head with work and obligations that you forget what it’s like to not be constantly running around, on your way to an appointment, or buried under projects and paperwork. In the midst of all the chaos, it’s important to make sure that you are living a healthy and well-balanced…

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By the numbers: a breakdown of business accounting software

calculate

  Your business’ financial picture is vital to growth and planning. As business owners, we invest a lot of time, effort and money on bookkeeping and accounting. Whether you do your own bookkeeping, payroll and tax preparations, accounting doesn’t come naturally to everyone. The good news is – you have options like using an online…

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Why It Matters Who You Work With

They say that patience is a virtue, but when your business suddenly needs to hire or you feel desperate for clients, can beggars be choosers? Even though times may feel tense, that doesn’t mean you should take any Joe Shmoe that walks in the door. You’re potentially going to be seeing this person frequently, passing…

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Is It Worth the Risk?

dice

I often find that I put myself in “no risk, no reward” situations. Through my travels and life experiences thus far, I’ve discovered the saying to remain true. If I have learned anything, it’s that you truly do not know what you are capable of if you do not push the boundaries and step outside…

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Sharing Thanks: Phil Marcus

UPDATE: 11/19/13 It is with a sad heart that I write this update about my friend Phil Marcus. In July, Phil was diagnosed with a very aggressive cancer and I learned last Friday that he passed away on November 4th, making this thanks just 8 days shy of Phil publicly seeing just how much I…

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