Posts by Jamie Teasdale
Take It Easy: One Platform at a Time
Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…
Read More4 Things to Consider In Your Email Marketing Planning
Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…
Read MoreOutsourcing: It Doesn’t Have to Be Scary
Photo by Marvin Meyer on Unsplash What is your first thought when someone mentions, “outsourcing”? For some of us, it may call to mind examples such as the call centers that are located overseas. However, outsourcing has become – and continues to be – so much more. Entrepreneur.com provides the following definition of outsourcing: The practice of having…
Read More10 Reasons Your Business Should Be On Social Media
It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% in 2013. A 2014…
Read MoreBuilding Business Websites That Perform
We can all say that we have been on hundreds of different business websites; some “wowed” us, and others, well…let’s just say they did not. If you are in the process of building your own business website, it helps if you start by determining which individual elements you need before looking at the “big picture.”…
Read MoreWhat is “Content Marketing”?
The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…
Read MoreDeveloping a 3-D Business Communication Strategy
Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…
Read MoreThe Magnolia Empire: A Case Study of Chip and Joanna Gaines
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text pt 1: let me paint a picture of this entrepreneur couple…” _builder_version=”3.2.1″ custom_padding=”20px||20px|”] I relate to many business owners in different ways, but when I began watching Fixer Upper on HGTV almost five years ago, I knew I liked these entrepreneurs. I also know that I had found a new favorite…
Read MoreSocial Media Management: Managing Your Social Media Platforms Beyond Publication
Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media managers and/or business owners…
Read MoreKeeping It Real: Responding Like A Human
It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…
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