1/8/2021: Small Business Survival

Jan 8, 2021 - PropelBizworks Social

The restrictions we are still seeing on businesses have me saddened. Many have already closed their doors forever. Many are struggling and just days away from doing the same. If they hadn’t already, many small businesses owners have had to learn to shift their thinking, adopt new strategies, and implement marketing and service tactics that…

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1/1/2021: Welcome 2021!

Jan 1, 2021 - PropelBizworks Social

This year I pray for inspiration for you. That you will welcome and embrace 2021. That each morning will call to you and greet you warmly. That you will rise with purpose and hope. May you have courage to stand, to be brave, and to charge ahead. No one knows the future, but you are…

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How to Lead By Content

Becoming a leader in your industry is a goal well worth strategizing for. Your online presence is one of the primary ways you establish and leverage your reputation as an expert in your field. Providing your audience with top-notch content sets you apart from the other players in your field. Curating a level of high-quality…

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5 Things to Consider In Your Email Marketing Plan

Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…

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4 Things to Consider When Business Planning For Next Year

Another year is coming to a close; last year has almost come and gone. With the holidays around the corner, the new year will be here before we know it! As we enter the 4th quarter, businesses are beginning to plan for the upcoming year. Planning doesn’t come naturally to everyone. Some must place reminders…

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Social Media: it’s Not Just About Being Social

The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…

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What Does Your Social Media Say About You?

Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest.  Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…

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7 Reasons Your Business Needs a Blog

Why Does My Business Need a Blog? Because we said so. If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs…

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5 Easy Ways to Manage Multiple Social Media Profiles

The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…

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