Posts by Jamie Teasdale
6 Social Media Best Practices You Should Know About
Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…
Read MoreHow to Make Your E-Newsletter More User-Friendly
What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…
Read MorePlanning Social Media Out Ahead of Time
Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…
Read MoreDo You Have a Social Media Bullseye?
Social media is a beautiful thing. Over the last decade, it has taken social and commercial communication to another level. As a small business, social media offers you cost effective and efficient marketing tools. Whether you want to focus on brand awareness or growing sales, social media allows you to reach your target consumer segment…
Read MoreQuality Over Quanity: Why Blogging Less is Worth More
The old adage “less is more” can be applied to countless scenarios. Whether it’s content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward: high quality content is always more effective…
Read MoreHand in Hand: Blog and E-newsletter Integration
Ask any marketing expert and they would agree that successful marketing involves integration. This integration centers on ideas and is transmitted across multiple platforms in order to promote products and services. Two marketing tools that seamlessly go hand in hand are blog articles and e-newsletters. Both are content marketing tools that can promote your business…
Read MoreTips For Creating the Perfect Contest
In the age of consumer engagement, social media platforms reign supreme. Social media has many wonderful uses. It can update people about the latest news article on your company or share pictures of new products. It is one of the most versatile marketing tools around and can be used to promote just about anything. Social…
Read MoreBefore You Write, Here Are 5 Ways to Determine Your Next Blogging Topic
We’ve all experienced it, the dreaded writer’s block. No matter what you try to do, nothing seems to translate to the page. The same can happen when picking a blog topic. With so many different options and already conquered concepts, it can be difficult to choose something new to talk about. You’ve taken the first…
Read MoreWhy You Need a Good Blogging Blueprint!
If you have made the decision to implement a blog in your marketing strategy, that’s awesome! You’ve made the choice to help take your online presence to the next level. Your blog will provide you with an excellent outlet to leverage your expertise and increase traffic to your website. Any blog starts with establishing a…
Read MoreGrabbing the Interest of Your E-Newsletter Readers Using Catchy Graphics
Creating an interesting e-newsletter with appealing content and design can do wonders for your business. E-newsletters are great tools for keeping customers aware of your business and services, along with what’s new at your company. Traditionally, they are used as bulletins, intermittently issued, to update customers or potential customers about new articles, changes, or developments…
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