“Competition” is an aggressive word we usually associate with the idea of battling it out against other people in order to win the prize. In the business world, those other people are business in your industry with similar products or services, and the prize is ultimately winning the customer or client’s business. Finding ways to learn from…

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With 75 million active daily users, Instagram continues to be one of the most popular social media platforms used. Over a quarter of the US population used Instagram last year, and this number is expected to climb. After introducing ads in 2013, the platform has been growing in popularity with businesses ranging from industry leaders…

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Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…

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Sometimes you are so over your head with work and obligations that you forget what it’s like to not be constantly running around, on your way to an appointment, or buried under projects and paperwork. In the midst of all the chaos, it’s important to make sure that you are living a healthy and well-balanced…

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This is the era where “there’s an app for that” doesn’t come as a surprise anymore. The rise of the smartphone has taken over, flip-phones are a distant memory, and phones without touch screen dwindle in numbers. Mobile apps are available for just about anything. There are apps for movie theaters, restaurants, airports, hardware stores,…

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typewriter

Have you thought about starting an e-newsletter campaign for your business and didn’t know if it was the right move? Have you ever wondered why your business needs an e-newsletter to begin with? After doing some research and reading various articles, I’ve compiled a small list of some of the top benefits of having an…

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They say that patience is a virtue, but when your business suddenly needs to hire or you feel desperate for clients, can beggars be choosers? Even though times may feel tense, that doesn’t mean you should take any Joe Shmoe that walks in the door. You’re potentially going to be seeing this person frequently, passing…

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dice

I often find that I put myself in “no risk, no reward” situations. Through my travels and life experiences thus far, I’ve discovered the saying to remain true. If I have learned anything, it’s that you truly do not know what you are capable of if you do not push the boundaries and step outside…

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books

5 worthy business resources for your viewing pleasure. Over the past few months, I’ve read through a variety of articles pertaining to social media trends, small businesses, business communication, leadership and business growth and development, just to name a few. I’ve taken 5 business resource articles that I felt you don’t want to miss, compiled…

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