Posts by Sarah Gill

Taking Visual Marketing to the Next Level

visual ipad

Why it’s important to have good business signs First impressions are really important. Like they say, you never have a second chance to make a first impression. As true as this is on a personal level, it’s perhaps even more true for businesses. Often, the way your market and advertise your company is the first…

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Creating a Successful Social Media Strategy Part 5: YouTube

youtube hands

How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…

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Come Back, Words!

Customer service tips for learning how to know what to say in every situation We’ve all had those moments – as the words are leaving your mouth, you know it’s the wrong thing to say but it’s too late to stop. Sometimes, we inadvertently offend someone and there’s not an easy way to recover the…

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Selling Social

Social media is a subject we talk about often in terms of brand promotion and business growth. Facebook, Twitter, LinkedIn, and Pinterest are all major players in the social sphere of influence. Companies spend millions each year on advertising through social media, and some even dedicate a full-time position just to social media management. Social…

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A Business Owner’s Guide to Letting Go of Control

controller

  Being a leader spearheading a particular venture can be a very tough job. It’s up to you to be the visionary, communicate the vision, motivate the team, troubleshoot any problems, and make sure the whole operation runs smoothly. Every business owner and entrepreneur understands the weight of these burdens. In that leadership position, it’s…

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Creating a Successful Social Media Strategy Part 4: Pinterest

How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site built on the premise of an old-fashioned pinboard: you “pin”…

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Where Is Your Time Spent Most Effectively?

time iphone

Knowing how to identify your skills and when to call the expert. As an entrepreneur and small business owner, you often get caught between extremes. One example is your time. Yes, you get to set your own schedule so ideally you can spend more time doing what you love, BUT there’s always so much work…

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Getting active in – and activating – your community

How you can get the most out of the business communities you belong to “Community” is a buzzword currently making its way around in popularity. It’s a good word with a good message; it implies our innate desire to forge deep and meaningful relationships. But how does that translate to our professional lives? Is it…

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Creating a Successful Social Media Strategy Part 3: LinkedIn

How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the LinkedIn equivalent of “friends” or “followers.” Some people know about LinkedIn and…

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Time to Set Up Shop

office space

The signs telling you it’s time to move your business out of the garage and rent an office space for your business location Most great things start small and rise to greatness from humble beginnings. Many businesses follow that pattern: from the start-up phase in a make-do kitchen office, businesses grow and eventually reach the…

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