Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, there is no shortage…

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Culture is the Latin word for cultus, which means care, or growth. If it sounds attractive that’s because it is. Caring for something generally means it will grow. Things are no different when it comes to work culture.  An increasingly hot topic in today’s age, people seek out compelling descriptions of company cultures in the…

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It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…

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Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…

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Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

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When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

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You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…

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Knowing where to begin your social media efforts can be confusing and frustrating. With so many different social media platforms to fully understand, it can be difficult to know how each one will affect your company. It is important for you to develop, and for everyone on the team to understand, your company’s social media…

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Remember the days of MySpace and when they added the “Top 8 Friends” and music playing capabilities? Social media platforms constantly evolve as time goes on. From new designs to new layouts to new features, staying on top of what is new in the social media realm can be time consuming and frustrating. Finding the…

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With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…

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