5 Tips to Improve Your E-newsletter Click Through Rate

Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…

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Comparative Analysis Between Digital Offices and Traditional Office Spaces

Digital offices

Our friends over at www.findmyworkspace.com take us on a tour of the differences between digital offices and traditional office spaces. Twenty years ago, location was the most important factor contributing to a business’ success. An accessible and presentable physical location was absolutely essential. In fact, marketers would warn you to forget about starting your own…

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The Importance of Blogging and Your Brand

Blogs are more than just a way to share information you have learned. They play a big role in brand communication, as well. What you blog must be consistent with what you want your brand to represent. The content you decide to publish on your blog says a lot about your company. You don’t want…

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5 Reasons Google Analytics is Your New Best Friend

What is Google Analytics? The term marketing analytics can be intimidating, especially to a small business owner. Google has taken the fear factor out of website performance analysis with their streamlined Google Analytics service. The product collects visitor data for your website and compiles it into a report that offers insights into the habits of…

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How to Find the Right Images for Your Blog

With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…

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Building a Foundation for Business Communication

Looking at all the communications needed in business can be overwhelming. From telephone calls, to emails, to social media platforms, the need to connect to your consumers is constant. The stress associated with the various social media platforms alone, can be frustrating and overwhelming. Since business communication is a vital aspect of business, what are…

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Hashtags: Do You Know What’s Hot

What is a Hashtag?

What is a hashtag? Where do you use them? What do they do? Many of us have seen videos making fun of the recent spike in popularity of the hashtag while some of us have no idea what a hashtag is. Hashtags allow social media users, most commonly on Twitter, the ability to search for…

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10 Industries that Should be Using E-newsletters now

Our email accounts are flooded with a variety of different emails everyday. From family and friends, to businesses, to spam… email is a part of our everyday communication. However, emails can easily be ignored if they do not provide unique or relative information to the reader. So the question is, how can different industries use…

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A Business Owner’s Guide to Delegating

Delegation is the key to owning your time as a business owner. Most times business owners have too much on their plate, which causes their time to become extremely limited, and, sometimes, projects take longer than needed. If this sounds anything like you, there is hope! Everyone’s time is limited, but your time is most…

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The Foundation of Your Online Presence

Your website is the foundation of your online presence. Potential clients will research your company, and when they do, one of their first interactions with your company will be your website. This means your website should be easy to navigate, provide current information, and grab the viewers attention. Whether your company consists of 2 employees…

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