6 Reasons Social Media Customer Care is for You
A lot goes through a customer’s mind before they make a purchasing decision, and a big part of this decision lies in the customer care that they receive from a company. In order to stay ahead of the game, you need to be providing the best customer care possible, and one of the best ways…
Read More5 Ways to Keep Your Brand Authentic
Consumers love the latest and greatest brands, but they also love to be brand loyal. Ever wonder why you keep buying that Neutrogena face wash and not the cheaper Target brand? Brand loyalty and a myriad of other consumer influences are at play. Brand loyalty is a major motivator of consumer behavior and very powerful…
Read MoreBefore You Write, Here Are 5 Ways to Determine Your Next Blogging Topic
We’ve all experienced it, the dreaded writer’s block. No matter what you try to do, nothing seems to translate to the page. The same can happen when picking a blog topic. With so many different options and already conquered concepts, it can be difficult to choose something new to talk about. You’ve taken the first…
Read MoreSocial Media Engagement 101: How to Help Increase Your Follower Interaction
Most of the businesses nowadays use different social media platforms to market their products and services to the general public. It has quickly become a trend since businesses can make use of Instagram or Facebook’s features for free. Once your business has a large number of followers or likes, it will be easier for you…
Read More4 Questions You Should Ask Your Brand Voice!
Photo by Michal Czyz on Unsplash As a small business you have some stiff competition! Other companies are always vying to be the best in your field and set themselves apart. One aspect that can push your company into the coveted sphere of success is a unique and intriguing brand voice. Just as you work at developing high…
Read MoreGrowing Your Brand’s Social Media Following
In 2017, social media has become a key part of every business. Executed well, it delivers measurable results in sales and brand awareness, and is an excellent way of reaching large numbers of people at a low cost. Facebook currently has 2 billion monthly users, with adults aged 18-34 most likely to follow and engage with…
Read MoreWhy You Need a Good Blogging Blueprint!
If you have made the decision to implement a blog in your marketing strategy, that’s awesome! You’ve made the choice to help take your online presence to the next level. Your blog will provide you with an excellent outlet to leverage your expertise and increase traffic to your website. Any blog starts with establishing a…
Read More5 Powerful Photos that Tell Your Brand Story
Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…
Read MoreWith So Many Social Media Platforms… Don’t Over Do It!
From the dawn of social media networks to the advent of consumer engagement “how-to” books, small businesses everywhere have been asked the same question: “What’s your Facebook page?” Gone are the days when good customer traffic was generated only from a storefront or website. If you aren’t joining the conversation on Twitter or sharing photos…
Read MoreLeadership 101: Key Steps to Becoming a Successful and Respected Business Leader
Aspiration to leadership is not an uncommon trait. We all grow up wanting to be captain of the team, head of our class or the center of our social circle. In business, leadership often becomes a measure of success in part because it’s typically the leaders who receive accolades and additional compensation. However, we all…
Read More
