5 Tips to Improve Your E-newsletter Click Through Rate
Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…
Read MoreComparative Analysis Between Digital Offices and Traditional Office Spaces
Our friends over at www.findmyworkspace.com take us on a tour of the differences between digital offices and traditional office spaces. Twenty years ago, location was the most important factor contributing to a business’ success. An accessible and presentable physical location was absolutely essential. In fact, marketers would warn you to forget about starting your own…
Read MoreThe Importance of Blogging and Your Brand
Blogs are more than just a way to share information you have learned. They play a big role in brand communication, as well. What you blog must be consistent with what you want your brand to represent. The content you decide to publish on your blog says a lot about your company. You don’t want…
Read More5 Reasons Google Analytics is Your New Best Friend
What is Google Analytics? The term marketing analytics can be intimidating, especially to a small business owner. Google has taken the fear factor out of website performance analysis with their streamlined Google Analytics service. The product collects visitor data for your website and compiles it into a report that offers insights into the habits of…
Read MoreHow to Find the Right Images for Your Blog
With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…
Read MoreBuilding a Foundation for Business Communication
Looking at all the communications needed in business can be overwhelming. From telephone calls, to emails, to social media platforms, the need to connect to your consumers is constant. The stress associated with the various social media platforms alone, can be frustrating and overwhelming. Since business communication is a vital aspect of business, what are…
Read MoreHashtags: Do You Know What’s Hot
What is a hashtag? Where do you use them? What do they do? Many of us have seen videos making fun of the recent spike in popularity of the hashtag while some of us have no idea what a hashtag is. Hashtags allow social media users, most commonly on Twitter, the ability to search for…
Read More10 Industries that Should be Using E-newsletters now
Our email accounts are flooded with a variety of different emails everyday. From family and friends, to businesses, to spam… email is a part of our everyday communication. However, emails can easily be ignored if they do not provide unique or relative information to the reader. So the question is, how can different industries use…
Read MoreA Business Owner’s Guide to Delegating
Delegation is the key to owning your time as a business owner. Most times business owners have too much on their plate, which causes their time to become extremely limited, and, sometimes, projects take longer than needed. If this sounds anything like you, there is hope! Everyone’s time is limited, but your time is most…
Read MoreThe Foundation of Your Online Presence
Your website is the foundation of your online presence. Potential clients will research your company, and when they do, one of their first interactions with your company will be your website. This means your website should be easy to navigate, provide current information, and grab the viewers attention. Whether your company consists of 2 employees…
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