The “New” Social Media: Voice of the people or a place to connect?
Is social media now the voice of the people or still a place to (low-key) connect? Everywhere I turn these days, I am face-to-face with opinion, with advertising, news and media stories, joisting, cries for attention, vocalizing, hateful lashing out or the ever-mocked baby animals. It seems social media has risen up in the era…
Read MoreThe 5 Ingredients of a Successful E-Newsletter
We have all received an e-newsletter or two in our time on the Internet. We may have even sent an e-newsletter or two in our time on the Internet. What ingredients have the e-newsletters that you have seen or sent had that made them a successful e-newsletter? We all know that our e-newsletters must be…
Read MoreBetter Techniques for Cross-Linking on Your Blog
There are a few essential aspects to a blog: content, keywords/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking…
Read MoreWhat’s So Great About WordPress?
Business communication is a necessary aspect of any successful business. From a company website to blog postings to social media platforms, businesses are publishing more and more content on a regular basis. An easy to use publishing tool that many companies have grown to love is WordPress. WordPress serves over 60 million people and powers…
Read More5 Tips to Improve Your E-newsletter Click Through Rate
Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…
Read MoreComparative Analysis Between Digital Offices and Traditional Office Spaces
Our friends over at www.findmyworkspace.com take us on a tour of the differences between digital offices and traditional office spaces. Twenty years ago, location was the most important factor contributing to a business’ success. An accessible and presentable physical location was absolutely essential. In fact, marketers would warn you to forget about starting your own…
Read MoreThe Importance of Blogging and Your Brand
Blogs are more than just a way to share information you have learned. They play a big role in brand communication, as well. What you blog must be consistent with what you want your brand to represent. The content you decide to publish on your blog says a lot about your company. You don’t want…
Read More5 Reasons Google Analytics is Your New Best Friend
What is Google Analytics? The term marketing analytics can be intimidating, especially to a small business owner. Google has taken the fear factor out of website performance analysis with their streamlined Google Analytics service. The product collects visitor data for your website and compiles it into a report that offers insights into the habits of…
Read MoreHow to Find the Right Images for Your Blog
With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…
Read MoreBuilding a Foundation for Business Communication
Looking at all the communications needed in business can be overwhelming. From telephone calls, to emails, to social media platforms, the need to connect to your consumers is constant. The stress associated with the various social media platforms alone, can be frustrating and overwhelming. Since business communication is a vital aspect of business, what are…
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