The Value of Freelancing

Freelancing is enticing for a number of reasons. As a freelancer, you are able to be your own boss, call your own shots, and determine your own schedule, workload, and the clients and projects you want to take. From a business owner’s perspective, you have the ability to hire a freelancer for a project and…

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What Does Your Social Media Say About You?

Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest.  Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…

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Owning the Quality of Work You Do

Owning the quality of work you do is not just about the work itself, but everything that contributes to it. Taking ownership means being proactive, detail-oriented and exercising integrity, all of which develops trust: with your coworkers (if you have any), clients, and yourself. People want to know you will do the right thing, and…

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7 Reasons Your Business Needs a Blog

Why Does My Business Need a Blog? Because we said so. If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs…

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5 Easy Ways to Manage Multiple Social Media Profiles

The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…

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What Is A Communication Plan?

So you’ve heard that blogging is a great idea and your website will love you for it. You know that e-newsletters could be a good opportunity to stay in front of your clients and referral partners, but you are afraid of being a nuisance or just ‘another email’ in an inbox. You’ve even been told…

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5 Ways to Build Long-Standing Customer Relationships

As humans, we are called into community. It enriches our lives and serves to support us in our respective and collective journeys. In striving towards our goals and creating a life we can truly be proud of, having a supportive and reliable community of people alongside you — those who will truly go the distance…

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The Proof Is In the Pudding: Social Media Grows Businesses

Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…

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