Knowing where to begin your social media efforts can be confusing and frustrating. With so many different social media platforms to fully understand, it can be difficult to know how each one will affect your company. It is important for you to develop, and for everyone on the team to understand, your company’s social media…

Read More

In the era of social networking and mobile messaging, tech analysts tend to predict the demise of email once or twice a year. In spite of these gloomy projections, however, email is still regarded as one of the most useful and widely-used components of the internet. While it may be true that mobile applications such…

Read More

Over the centuries, various forms of interpersonal touch have become less common, influenced by changes in cultural values and new technology. Nowadays, with twenty four hour access to mobiles, texting and email, many people spend more time interacting with their technology than they do with each other. This lack of touch has many effects on…

Read More

Social media is becoming one of the most popular marketing tools around. No wonder because it’s efficient and cost-effective. Virtually every demographic is using some sort of social media making it the best new thing since the TV ad. It can help your business engage with your customers and build brand identity. The question is…

Read More

One of the greatest questions that has come about as the use of social media and digital marketing has progressively grown…. “When should I be posting this?” You want to reach your target market and provide them with your content, but when are they online? Will they actually see my post, e-newsletter, or blog article…

Read More

Ecommerce is quickly supplanting brick and mortar retail. Ecommerce has grown to eight percent of all retail sales. While this may not seem like a lot, given proper context, it’s actually a massive amount of overall sales. Ecommerce retail sales will grow to $1.915 trillion by the year 2020. The trend is clear, and businesses…

Read More

Capturing your audience’s attention and keeping it is harder than ever before. With countless social media platforms, smart phone apps, and cat videos, consumers today are never far from entertainment. The average attention span for a US adult in 2013 was 8 seconds. To put this number into perspective, the average attention span of a…

Read More

Relying on outdated methods to manage and operate a business can become a significant liability when it comes to expansion efforts. Access to the full range of tools and resources that may be required in order grow a business, optimize revenue or expand into new markets is never a consideration that should be taken lightly.…

Read More

Email newsletters (e-newsletters) are a great way to share your information with your subscribers. However, as regular email users know, emails can be ignored, marked as spam, or deleted altogether. It is important to regularly monitor different averages of your e-newsletter including click-thru rates, open- rates, unsubscribe rates, and marked as spam rates. Let’s start…

Read More

Social media has changed the company we keep and the way we communicate with one another. Platforms like Twitter, Instagram and Facebook have taken social networking to the next level. Friends and family can stay in touch like never before. From a business perspective, social media is a powerful tool not only for promotion, but…

Read More

Don't miss all the

 

 coming to our subscribers in 2020! 

Get the E-Newsletter:

inspiration