What Movies Can Teach Us About Business: 5 Lessons from Buddy the Elf
A favorite holiday classic is none other than Elf and more specifically, Buddy in all his unrelenting and infectious Christmas cheer. Although a great deal of the movie functions in comical hyperbole, there are still valuable lessons that emerge from Buddy’s approach to business during peak season in his life: Christmas. We invite you to…
Read MoreHow to Lead By Content
Becoming a leader in your industry is a goal well worth strategizing for. Your online presence is one of the primary ways you establish and leverage your reputation as an expert in your field. Providing your audience with top-notch content sets you apart from the other players in your field. Curating a level of high-quality…
Read MoreLife Principles and How They Apply to Business
The definition of principle is as follows: A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning. We all have principles that govern our personal lives, which inform the choices we make and how we function in the world. Life Informs Business…
Read More5 Things to Consider In Your Email Marketing Plan
Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…
Read MorePlanning and Preparation
Everyone would more than likely agree that one of the major keys to success for anything in life is a healthy dose of planning and preparation. This is especially true of professional business endeavors. Of course, there are other elements that matter in making your business and life successful, such as organization and taking action…
Read More4 Things to Consider When Business Planning For Next Year
Another year is coming to a close; last year has almost come and gone. With the holidays around the corner, the new year will be here before we know it! As we enter the 4th quarter, businesses are beginning to plan for the upcoming year. Planning doesn’t come naturally to everyone. Some must place reminders…
Read MoreGo Where You Are Celebrated
Cultivating a sense of belonging and community is what makes us human. Understandably, we want to go where we are loved, embraced, and fully accepted for who we are. And we should. Although different from our personal lives, we should seek the same standards for ourselves professionally. And perhaps even a step further: we need…
Read MoreWhat You Need to Know About Building a Content Marketing Strategy
The art of content marketing is essential in today’s online business world. Put simply, content marketing is the distribution of content specifically designed to appeal to your target audience for a specific purpose. This usually refers to online communication, and generally encompasses everything from social media to your website to your blog to your e-newsletter…
Read MoreWorking Well Under Pressure
We’ve likely all faced circumstances within our working lives that have, by default, put us under some degree of pressure. Moments we were pressed for time, presented with a difficult task, or stressed and spread thin. Perhaps alternatively, you can recall a time wherein you rose to the occasion under considerable pressure, and emerged even…
Read MoreSocial Media: it’s Not Just About Being Social
The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…
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