The Magnolia Empire: A Case Study of Chip and Joanna Gaines
I relate to many business owners in different ways, but when I began watching Fixer Upper on HGTV almost five years ago, I knew I liked these entrepreneurs. I also know that I had found a new favorite TV show, but now I’ve had the chance to visit Waco, TX to do a case study…
Read MoreSocial Media Management: Managing Your Social Media Platforms Beyond Publication
Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media managers and/or business owners…
Read MoreKeeping It Real: Responding Like A Human
It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…
Read More8 Blogging Mistakes to Avoid
Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your blog. Some of these errors are…
Read More6 Social Media Best Practices You Should Know About
Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…
Read MoreStartup Lessons You Don’t Want To Learn The Hard Way
On average, about 50% of new businesses close their doors only 5 years after incorporation. The notion provides some comfort when compared to the usual adage that half of newfound companies fail during their first year, but the fact still stands that a company is most vulnerable during the first few years of its life-cycle.…
Read MoreHow to Make Your E-Newsletter More User-Friendly
What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…
Read MoreHow to Automate (Almost) Everything on Your Website
Managing a business website can be a time-consuming endeavor. In order to grow and scale your business operations, you should be looking at ways of automating website management tasks. Setting up automation tools will ensure that you are prepared to meet the changing demands of consumers, and will also give you more time to invest…
Read MorePlanning Social Media Out Ahead of Time
Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…
Read More5 Ways to Get More Out of Your Past Blog Articles
Content marketing is one of the best ways to get your opinions and ideas out there. Consumers naturally gravitate towards products and services that they can relate to; the more interesting or applicable to brand, the better! Content marketing is the super-highway of connecting your brand to your target market. One of the most affective…
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