5 Powerful Photos that Tell Your Brand Story
Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…
Read MoreWith So Many Social Media Platforms… Don’t Over Do It!
From the dawn of social media networks to the advent of consumer engagement “how-to” books, small businesses everywhere have been asked the same question: “What’s your Facebook page?” Gone are the days when good customer traffic was generated only from a storefront or website. If you aren’t joining the conversation on Twitter or sharing photos…
Read MoreLeadership 101: Key Steps to Becoming a Successful and Respected Business Leader
Aspiration to leadership is not an uncommon trait. We all grow up wanting to be captain of the team, head of our class or the center of our social circle. In business, leadership often becomes a measure of success in part because it’s typically the leaders who receive accolades and additional compensation. However, we all…
Read MoreGrabbing the Interest of Your E-Newsletter Readers Using Catchy Graphics
Creating an interesting e-newsletter with appealing content and design can do wonders for your business. E-newsletters are great tools for keeping customers aware of your business and services, along with what’s new at your company. Traditionally, they are used as bulletins, intermittently issued, to update customers or potential customers about new articles, changes, or developments…
Read MoreHow to Dominate Instagram in Your Industry
With the popularity of Instagram, you’re likely either thinking about finding a way to utilize this platform or currently working to get results with Instagram. And, I think this is great! The benefits and value that come from using Instagram are many and measurable. With that in mind, I want to help you better understand…
Read MoreThe Importance of Being Social
Social media has redefined and reinvented the way we communicate. Twitter invites us to join the conversation while Facebook empowers people all around the world to stay connected. Businesses today have a unique opportunity to directly engage with consumers across multiple platforms. Marketers stress the importance of being active on social media, but why is…
Read MorePresentation Matters
Blogging is one of the best tools you can use to share ideas and connect with customers. Whether writing a blog for your small business or sharing professional ideas, content is ultimately King. However, the formatting and presentation of your blog is incredibly important to the success of your endeavors. When developing a website, functionality,…
Read MoreWhy Influencer Marketing Should Be On Your Agenda
Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…
Read MoreWhat You Need to Know About Twitter
Twitter is one of the most dynamic consumer engagement tools available. The issue is knowing to how use it. Simply starting an account and posting content is not enough to get your small business connected to your customers. Twitter Gurus around the world have developed tricks of the trade for building dynamic communication, brand voice…
Read More4 Ways to Manage Your To-Do List
With life and work pulling in you multiple directions, it’s easy to lose track of things. Making to-do lists and task lists are awesome ways to keep everything straight. The old fashion pen to paper technique is still very affective however there are some great tools available to help keep you organized. Here are a…
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