How to Find Your Brand Voice
Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…
Read MoreUtilizing Your Blog and Website Keywords
Using Keywords to Boost SEO Search Engine Optimization (SEO) changes it stripes so often, it is difficult to stay afloat in the Google-verse. The formulas created for content to show up in Google search rankings is so tumultuous that I can’t even remember what the difference was between Penguin and Hummingbird. All I know is…
Read MoreHow I Took the Fun Out of Disneyland
It wasn’t until the second half of our last day at Disneyland that I realized I had to share about my observations of the “happiest place on earth”. My family could arguably be the #1 Disney-loving family of the Pacific Northwest and we would rival any other. Put us on Disney’s version of the that…
Read MoreJoin the “You’ve Got Mail” Revolution
Why email communication at all? For better or for worse, our business and social lives rely heavily on email. Sometimes our seemingly archenemy, email does have a strong communicative core and the potential to be used effectively. Don’t we all love our flooded email inboxes after a two-week vacation; the sea of unopened digital messages…
Read MoreThe Content Code
The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the…
Read MoreContent Curation for Newbies
Successful content curation Listen up newbies! Content curation is not copy-pasting your favorite aspects from someone else’s commentary or post. It is not regurgitating everything you’ve read online. And it is certainly not re-wording others’ articles. Content curation is the community manager version of an art curator. It is a refined and highly analytical business…
Read MorePowerless to Powerful Women: Molly Mandelberg Has Found Her Calling
Meet Molly Mandelberg, I am passionate about my work for two main reasons: 1) is that I love seeing people thriving and figuring things out and really utterly happy. 2) is that far too often I come across incredible, powerful, beautiful, talented women with no self worth, who hate themselves, their bodies, or their jobs. Often…
Read MoreAnnual Business Planning: Jamie-Style
If you know me, odds are good that you know about my annual business planning ritual. Every year, I go through a six step process that brings clarity and purpose to my business for the upcoming year. Because I consistently get questions about what I do during my retreats, how I do it, what I…
Read MoreThree Things to Focus on in 2016
A fresh start, a blank page, a corner turned. The New Year brings with it new opportunities and new challenges. I find myself reflective this time of year, and I think that’s a good thing. Looking over the last 12 months somehow prepares me to confidently face the coming new year. I think the same…
Read MoreThe Pros and Cons of Using a Virtual Assistant
Regardless of the size and scale of your business, you can find great value in hiring a Virtual Assistant. In the 1970’s, long before the Internet became a major force in business development, virtual assistants were identified with company executives who were always on the move. They were tasked to manage mundane tasks such as…
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