New Year’s Resolutions for Every Small Business
Making it through another year in your small business is a great achievement, but your work is still ongoing! We asked small business owners what they wanted to happen in the New Year, and these classic challenges are worth taking another look at to develop on. 1) Profitability and Growth This most basic of…
Read MoreBudgeting for Social Media Marketing by Kimberley Laws
In this internet-crazed, social media-addicted, mobile device-obsessed world, companies need to foster a strong digital presence. Whether your business is interested in entering the realm of Facebook, Twitter, Pinterest, Instagram, blogging or any other online marketing tool, you will not only need to develop a plan of attack–you will also need to devise a method…
Read More8 Modern Lighting ideas for Home Office from Jessica Max
Lighting can work wonders for any home. It can emphasize certain areas of the room or provide an open space for going about your daily activities. A poorly lit home can lead to eyesight problems and affect your overall mood, especially in regions that are known to be dark during the day. In the home…
Read MoreWhy Relationships Matter by Kimberley Laws
No man is an island. And no business can succeed without fostering a myriad of healthy relationships. Innovative products, an advertising budget of mammoth proportions, and competitive pricing are all fine and dandy, but the secret to a thriving business is people–your employees, your suppliers, your contacts, and, most of all, your customers. Here are…
Read MoreNo More Excuses: 3 Excuse-Busting Reasons You Need A Blog
Blogging is so tedious. I don’t understand how to blog. Why do I need to blog? I have social media to communicate with my followers. I don’t have the time. I have nothing to blog about. Others in my industry are already blogging so I don’t need to. There’s no value in blogging. Do any…
Read More6 Ways To Stay Healthy (While Sitting Down)
We all know some jobs can be mind-numbingly boring (not mine, of course), but did you know that sitting down all day can be incredibly bad for your health too? Well, it can. As well as being terrible for circulation, sitting down – typically at an office desk – can also increase the likelihood of…
Read MoreWhat An Employee Looks For In A Business
“I aspire to work for a mediocre company where I can, at the very least, tolerate my job.” Very few people actually start out their careers with this goal in mind, but many wind up doing exactly that–enduring day after day of dissatisfying drudgery for an employer that they feel no connection with or loyalty…
Read More7 Ways You Can Develop A Team of Leaders
As an entrepreneur, you are the leader of your team members. You provide them tasks, direction, and inspiration. They work for you and your business because they believe in your vision. However, you also want your team members to become leaders themselves so you can take a step back from your business and trust your…
Read More11 Improvements You Can Make To Your Website Now
Think of some of the business websites that you visit regularly: what is it about their websites that keeps you interested? Is it the content the business publishes? The quality images or videos used? Or, maybe, it’s the layout design they have chosen. Whatever the case may be, they have captured your attention and have…
Read MoreHow Google is Becoming Relevant in the Business Environment with Post Ads
Paid social amplification is becoming the name of the game for modern advertising campaigns held on social platforms. Each social network housing today’s over 1.5 billion monthly users, as well as social website such as Reddit, offer their own unique approach to paid reach for your quality content or product. Google Shows its Strengths Google+…
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