Platform Checklist: A Business Owner’s Guide to Google+

As a business strategist, I am secretly a slow adopter to most of the latest, greatest formulas, tactics and platforms. I often opt to evaluate after the first wave passes, and work the bugs out on what my clients and I “really” need in order to support our goals and lifestyle. Google+ is a whole new world…

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Interview with the Expert: Maggie Palmer, PR specialist

Maggie Palmer, PR specialist, is the Principal/Owner of MKP Creative, a full service Public Relations firm specializing in integrated marketing and social media. MKP represents clients in the health and wellness industry, authors, small businesses, non-profits and more. She is also a published author and has written for various publications in Ohio, Los Angeles, Chicago and…

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The Business Impact of Mobile Apps

This is the era where “there’s an app for that” doesn’t come as a surprise anymore. The rise of the smartphone has taken over, flip-phones are a distant memory, and phones without touch screen dwindle in numbers. Mobile apps are available for just about anything. There are apps for movie theaters, restaurants, airports, hardware stores,…

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Creating Messages That Add Value

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Have you thought about starting an e-newsletter campaign for your business and didn’t know if it was the right move? Have you ever wondered why your business needs an e-newsletter to begin with? After doing some research and reading various articles, I’ve compiled a small list of some of the top benefits of having an…

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Why It Matters Who You Work With

They say that patience is a virtue, but when your business suddenly needs to hire or you feel desperate for clients, can beggars be choosers? Even though times may feel tense, that doesn’t mean you should take any Joe Shmoe that walks in the door. You’re potentially going to be seeing this person frequently, passing…

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Is It Worth the Risk?

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I often find that I put myself in “no risk, no reward” situations. Through my travels and life experiences thus far, I’ve discovered the saying to remain true. If I have learned anything, it’s that you truly do not know what you are capable of if you do not push the boundaries and step outside…

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Interview with the Expert: Jeff Barram, Website Development Ninja

With a B.A. in Business Marketing and a Masters Degree in Business, Jeff Barram, co-founder of Sproutbox Media, has over 8 years of experience in the marketing industry. Sproutbox Media offers services that include website projects, search engine optimization (SEO) assistance, Pay-Per-Click (PPC), and branding with logo/identity development. We were lucky enough to grab a few…

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Business Marketing Resources You Don’t Want to Miss

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5 worthy business resources for your viewing pleasure. Over the past few months, I’ve read through a variety of articles pertaining to social media trends, small businesses, business communication, leadership and business growth and development, just to name a few. I’ve taken 5 business resource articles that I felt you don’t want to miss, compiled…

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5 Key Business Communication Trends for 2014

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What trends to watch out for in the New Year. It’s the start of the New Year and trends are already appearing for 2014. After doing some research, some key trends grabbed my attention that I believe should be paid attention to. I’ve compiled a list of 5 key business communication trends for 2014 that…

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