Introducing Live Streaming Into Your Current Marketing Strategy
Over the past few years, we have seen the development of social platforms like Vine introducing users to video. Other platforms, such as SnapChat, Facebook, and Twitter, have encouraged users to use videos as part of their online strategy. However, the video-loving internet has led to an updated version of video: live streaming. Live streaming,…
Read MoreGravity Payments is Shaking Up the Payment Processing World for Small Businesses
When a small business owner decides to start their business or start accepting credit cards as a form of payment, they have a big decision to make. There are many different options and companies to choose from and every credit card processing company differs from the various fees, to equipment requirements, to how they integrate…
Read MoreIntroducing Facebook’s “See First”
If you haven’t seen these new Facebook options on your mobile device or computer yet, you will soon. Facebook has recently made yet another change to the way consumers receive information…and it requires your attention. Gone are the days of simply keeping up with a business on Facebook. If you don’t interact with other pages’…
Read MoreHiring & Your Online Presence
Just this week I was talking with one of my loved ones in California who is currently looking for a new position. As many of us experience, she is working for an employer who is not the correct fit – and for many reasons. After learning about her new search, I gave her my usual job-seeking advice about doing…
Read MoreHow Insurance Is Changing Again & Oregon Businesses Are Being Affected
Health insurance is quite literally on everyone’s minds these days, especially if you’re in the business world. With the mandate to have every American insured for health coverage, businesses who aren’t offering those benefits are suffering the consequences, in more ways than one. While companies with less than 100 employees are not currently required to…
Read MoreUsing Snapchat for Business
Whether it is the introduction of a new platform or changes made to a current platform, the social media realm is constantly changing. Originally, social media was created for you and me – people just trying to connect and interact with their friends, loved ones, and old classmates. Gradually, we started seeing social media adapt…
Read MoreThe Importance of Customer Service on Social Media
Customer service is defined as: “the assistance and advice provided by a company to those people who buy or use its products or services” according to Oxford Dictionaries. If you have purchased a product, gone to a restaurant, or called a company for assistance about a product or service, you have experienced customer service. The…
Read MoreWelcoming Niteo Tours: A Look At A New Startup
Love to travel? Enjoy learning about and experiencing global cultures? Welcome to… With their own love for and long experience with traveling, John and Amy Haley paired with Kjell and Carol Garborg to form Niteo Tours. Combined, the four have traveled to 56 different countries across 5 continents. Now, they want you to explore, encounter,…
Read MoreHow to Reach the Growing Number of Smartwatch Users
Strategy Campaign for Smartwatch Users Mobile devices have become an important aspect of the digital marketing industry. With the rise of new mobile technologies in the form of wearables, many businesses and marketers are looking at expanding their list of mediums and extending their online campaigns to incorporate these devices. Based on Paypal’s 2015 report, mobile…
Read MoreLearning From the Best: Volkswagen Focuses on Mom
With Mother’s Day just days away, moms are on our minds. Commercials are reminding us to do something nice for mom this Sunday; buy her flowers or chocolate, and thank her for everything she has done over the years. But there is one commercial a bit different than the rest, brought to us by Volkswagen.…
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