A Business Owner’s Guide to Employee Benefits As a business owner, you have a lot on your plate: marketing, budgets, forecasting, product development, and human resources are just a few of the issues you may have to tackle every day. Insurance benefits can be incredibly important to your employees. But you have to be mindful…

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propel office

The lessons our first 4 years in business taught us After being in business for almost four years, one thing I can say with assurance is: we’re not in Kansas anymore! Owning a business is much different than I thought it would be, both in good ways and challenging ways. There have been difficulties, triumphs,…

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business model

5 keys to creating a dynamic and successful business model Building a business requires a unique mix of being a Master Strategist and a Creative Genius. Most of us probably find ourselves identifying more strongly with one or the other instead of both: we’re either really good at creating outlines and seeing the big picture,…

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SEO

A basic explanation of what is SEO and why it’s important If you have a website, chances are you’ve heard a lot of talk and hype around having good SEO, and we’ve written articles about it in the past. You might understand that SEO important, but you might not understand why it’s important, or how…

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A look at what a digital sign can do for your business Many years ago when the first caveman (small business owner) decided that he did not want to hunt anymore, he had to chisel out his specials on the cave wall for his customers to see. When inventory or specials changed, he had to…

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research

Tips for determining marketing ROI Any time you make a significant investment, you want to make sure that investment is worth your while. Measuring results is the best way to reinforce the value of a thing and prove its validity. Sometimes, though, it isn’t so easy to track and determine success or failure. Marketing is…

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Your team

Tips for building a team that will achieve long-term business growth. Overall health can be traced back to the health of individual organisms that make up the whole. It’s true for our bodies, and it’s true for our businesses. And since growth doesn’t happen without health, then business growth depends on the individual health of…

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RSS feed

Understanding what an RSS feed is and how it works. Depending on the business and industry, blogs can be (and usually are) a brilliant idea for business owners. Regular posting keeps your site content fresh, which helps boost SEO. Well-written articles become a resource for your target audience. Your blog becomes a center-point of information…

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City traffic

Explaining SEO and how it helps increase your website traffic In the online world, nothing seems to dominate conversation more than the importance of having good SEO to generate business website traffic. If you have a website, you obviously want visitors. If your website has visitors, you want your visitors to find the information they’re…

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