The Importance of Customer Service on Social Media

Customer service is defined as: “the assistance and advice provided by a company to those people who buy or use its products or services” according to Oxford Dictionaries. If you have purchased a product, gone to a restaurant, or called a company for assistance about a product or service, you have experienced customer service. The…

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Welcoming Niteo Tours: A Look At A New Startup

Love to travel? Enjoy learning about and experiencing global cultures? Welcome to… With their own love for and long experience with traveling, John and Amy Haley paired with Kjell and Carol Garborg to form Niteo Tours. Combined, the four have traveled to 56 different countries across 5 continents. Now, they want you to explore, encounter,…

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How to Reach the Growing Number of Smartwatch Users

Strategy Campaign for Smartwatch Users Mobile devices have become an important aspect of the digital marketing industry. With the rise of new mobile technologies in the form of wearables, many businesses and marketers are looking at expanding their list of mediums and extending their online campaigns to incorporate these devices. Based on Paypal’s 2015 report, mobile…

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Learning From the Best: Volkswagen Focuses on Mom

Volkswagen Passat

With Mother’s Day just days away, moms are on our minds. Commercials are reminding us to do something nice for mom this Sunday; buy her flowers or chocolate, and thank her for everything she has done over the years. But there is one commercial a bit different than the rest, brought to us by Volkswagen.…

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Business Gifts for Long-Term Customer Relationships

5 Great (and Inexpensive) Business Gifts for Long-Term Customer Relationships   Are business gifts still ‘a thing’? They most certainly are, says Forbes contributor John Hall. In fact, the writer stresses the importance of letting long-term customers know you’re thinking about them by sending out gifts even when the time hasn’t come for the holidays.…

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Selena – A Real American Drama

Selena movie

“Selena”  Hard work, vision, entrepreneurship and the making of a true American dream! If you haven’t seen or heard of it, “Selena” is a movie based on the life of Selena Quintanilla Perez: a once up-and-coming Hispanic pop star.  This biography follows the star from her humble beginnings to her untimely death in 1995 at the…

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Finding Motivation When You Need It Most

Where to Find Motivation When you Need it Most

Whether it be in our workout routine or in the workplace, there comes a time when we could all use a little more motivation. How do you know you are needing some motivation? You dread the task at hand You find yourself unhappy or not enjoying the things you used to You are moving further…

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Is Productivity Increased by Stimulants?

 Do Stimulants like Coffee Increase Productivity?   Everyone in the office has a moment from time to time – or maybe several moments – where they’re just not feeling very productive. With many factors that could be the possible culprit, for whatever the reason, productivity levels have gone down. If you’re tempted to reach for…

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The 2015 Report On the State of Cyber-security

The 2015 Report On the State of Cyber-security SEC staff have been conducting sweep examinations of over a hundred registered investment advisers and broker-dealers to test the preparedness and  practices of these firms against cyber-security attacks. What they found convinced the SEC to issue a Risk Alert through its Office of Compliance Inspections and Examinations (OCIE). The…

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