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Annual Business Planning

It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…

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How to Self-Start When Motivation Is Low

How Do Solopreneurs Self-Start? A student in a class I spoke to last year asked me, “how do you force yourself to get up when you work for yourself and make your own schedule?” I snickered and responded, “Sometimes I wake up two hours before my alarm goes off because my mind knows there is…

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The Specifics of Strategy in Managing Instagram

Social media engagement should be a priority for every business owner. One site that continues to grow in popularity is Instagram. Around since 2010, Instagram grew by 60% in 2014 and its users now represent 20% of the world’s population. So, what is Instagram? In short, it’s a way for people to share photos and…

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Understanding SEO

Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…

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8 Ways to Build Your Website Traffic

Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…

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Keep Track of Your Social Media Progress

Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social media and engage with…

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The ABC’s of a Communication Plan

Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

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Take It Easy: One Platform at a Time

Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

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A New Perspective on Your Market: Market Research

When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

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Congratulations! You’ve Launched A New Website: Now What?

You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…

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