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Startup Lessons You Don’t Want To Learn The Hard Way

On average, about 50% of new businesses close their doors only 5 years after incorporation. The notion provides some comfort when compared to the usual adage that half of newfound companies fail during their first year, but the fact still stands that a company is most vulnerable during the first few years of its life-cycle.…

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How to Make Your E-Newsletter More User-Friendly

What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…

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How to Automate (Almost) Everything on Your Website

automate (almost) everything on your website

Managing a business website can be a time-consuming endeavor. In order to grow and scale your business operations, you should be looking at ways of automating website management tasks. Setting up automation tools will ensure that you are prepared to meet the changing demands of consumers, and will also give you more time to invest…

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Planning Social Media Out Ahead of Time

Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…

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5 Ways to Get More Out of Your Past Blog Articles

Content marketing is one of the best ways to get your opinions and ideas out there. Consumers naturally gravitate towards products and services that they can relate to; the more interesting or applicable to brand, the better! Content marketing is the super-highway of connecting your brand to your target market. One of the most affective…

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Do You Have a Social Media Bullseye?

Social media is a beautiful thing. Over the last decade, it has taken social and commercial communication to another level. As a small business, social media offers you cost effective and efficient marketing tools. Whether you want to focus on brand awareness or growing sales, social media allows you to reach your target consumer segment…

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Quality Over Quanity: Why Blogging Less is Worth More

The old adage “less is more” can be applied to countless scenarios. Whether it’s content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward: high quality content is always more effective…

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Hand in Hand: Blog and E-newsletter Integration

Ask any marketing expert and they would agree that successful marketing involves integration. This integration centers on ideas and is transmitted across multiple platforms in order to promote products and services. Two marketing tools that seamlessly go hand in hand are blog articles and e-newsletters. Both are content marketing tools that can promote your business…

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Tips For Creating the Perfect Contest

In the age of consumer engagement, social media platforms reign supreme. Social media has many wonderful uses. It can update people about the latest news article on your company or share pictures of new products. It is one of the most versatile marketing tools around and can be used to promote just about anything. Social…

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6 Reasons Social Media Customer Care is for You

A lot goes through a customer’s mind before they make a purchasing decision, and a big part of this decision lies in the customer care that they receive from a company. In order to stay ahead of the game, you need to be providing the best customer care possible, and one of the best ways…

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