In the age of consumer engagement, social media platforms reign supreme. Social media has many wonderful uses. It can update people about the latest news article on your company or share pictures of new products. It is one of the most versatile marketing tools around and can be used to promote just about anything. Social…

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A lot goes through a customer’s mind before they make a purchasing decision, and a big part of this decision lies in the customer care that they receive from a company. In order to stay ahead of the game, you need to be providing the best customer care possible, and one of the best ways…

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Consumers love the latest and greatest brands, but they also love to be brand loyal. Ever wonder why you keep buying that Neutrogena face wash and not the cheaper Target brand? Brand loyalty and a myriad of other consumer influences are at play. Brand loyalty is a major motivator of consumer behavior and very powerful…

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Photo by Michal Czyz on Unsplash As a small business you have some stiff competition! Other companies are always vying to be the best in your field and set themselves apart. One aspect that can push your company into the coveted sphere of success is a unique and intriguing brand voice. Just as you work at developing high…

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In 2017, social media has become a key part of every business. Executed well, it delivers measurable results in sales and brand awareness, and is an excellent way of reaching large numbers of people at a low cost. Facebook currently has 2 billion monthly users, with adults aged 18-34 most likely to follow and engage with…

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If you have made the decision to implement a blog in your marketing strategy, that’s awesome! You’ve made the choice to help take your online presence to the next level. Your blog will provide you with an excellent outlet to leverage your expertise and increase traffic to your website. Any blog starts with establishing a…

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how to use photos for branding

Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…

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From the dawn of social media networks to the advent of consumer engagement “how-to” books, small businesses everywhere have been asked the same question: “What’s your Facebook page?” Gone are the days when good customer traffic was generated only from a storefront or website. If you aren’t joining the conversation on Twitter or sharing photos…

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