5 Ways to Keep Your Brand Authentic

Consumers love the latest and greatest brands, but they also love to be brand loyal. Ever wonder why you keep buying that Neutrogena face wash and not the cheaper Target brand? Brand loyalty and a myriad of other consumer influences are at play. Brand loyalty is a major motivator of consumer behavior and very powerful…

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Grabbing the Interest of Your E-Newsletter Readers Using Catchy Graphics

Creating an interesting e-newsletter with appealing content and design can do wonders for your business. E-newsletters are great tools for keeping customers aware of your business and services, along with what’s new at your company. Traditionally, they are used as bulletins, intermittently issued, to update customers or potential customers about new articles, changes, or developments…

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What You Say Isn’t as Important as How You Say It

Capturing your audience’s attention and keeping it is harder than ever before. With countless social media platforms, smart phone apps, and cat videos, consumers today are never far from entertainment. The average attention span for a US adult in 2013 was 8 seconds. To put this number into perspective, the average attention span of a…

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Here’s What to Expect With Your E-Newsletter

Email newsletters (e-newsletters) are a great way to share your information with your subscribers. However, as regular email users know, emails can be ignored, marked as spam, or deleted altogether. It is important to regularly monitor different averages of your e-newsletter including click-thru rates, open- rates, unsubscribe rates, and marked as spam rates. Let’s start…

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The What, When, Where and How of Successful Business Communications

Having a good communication strategy is one of the biggest factors affecting the success of your business. The ability to communicate, and communicate well, can make the difference between success and failure. You may be at the forefront of your field and blow doors off your competition, but struggling to effectively promote your business or…

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The 5 Ingredients of a Successful E-Newsletter

We have all received an e-newsletter or two in our time on the Internet. We may have even sent an e-newsletter or two in our time on the Internet. What ingredients have the e-newsletters that you have seen or sent had that made them a successful e-newsletter? We all know that our e-newsletters must be…

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5 Tips to Improve Your E-newsletter Click Through Rate

Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…

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Building a Foundation for Business Communication

Looking at all the communications needed in business can be overwhelming. From telephone calls, to emails, to social media platforms, the need to connect to your consumers is constant. The stress associated with the various social media platforms alone, can be frustrating and overwhelming. Since business communication is a vital aspect of business, what are…

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7 Resources for Better Business Communication

We’ve said it before and we’ll say it again… better business communication is key to a businesses success. Business communication is not limited to just phone calls and emails, but also social media, scheduling, and task planning platforms. Figuring out the best communication strategy for your business can be time consuming and frustrating. It is…

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How You Can Use Your E-News To Create Better Buzz

Announcement Timing is Everything. I know a company or brand has accomplished a successful and effective campaign when everywhere I turn, I see something about it. For example, Instagram pops up and there’s a picture from the company’s feed, then on Facebook a friend has liked their page, while on Twitter, another friend tweeted about…

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