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Swarm from Foursquare: Here’s What You Need To Know About The New App
Have you been “Swarmed” yet? If you were using the location-based check-in app, Foursquare TM, prior to May 15th, 2014, then you are probably somewhat familiar with Swarm at this point. FoursquareTM chose to rebrand itself and, as part of its rebranding efforts, it spun one half of its functionality (the check-in half) into a…
Read MoreSelena – A Real American Drama
“Selena” Hard work, vision, entrepreneurship and the making of a true American dream! If you haven’t seen or heard of it, “Selena” is a movie based on the life of Selena Quintanilla Perez: a once up-and-coming Hispanic pop star. This biography follows the star from her humble beginnings to her untimely death in 1995 at the…
Read MoreNo More Excuses: 3 Excuse-Busting Reasons You Need A Blog
Blogging is so tedious. I don’t understand how to blog. Why do I need to blog? I have social media to communicate with my followers. I don’t have the time. I have nothing to blog about. Others in my industry are already blogging so I don’t need to. There’s no value in blogging. Do any…
Read More11 Improvements You Can Make To Your Website Now
Think of some of the business websites that you visit regularly: what is it about their websites that keeps you interested? Is it the content the business publishes? The quality images or videos used? Or, maybe, it’s the layout design they have chosen. Whatever the case may be, they have captured your attention and have…
Read MoreWhy DIY Marketing Is Not Good for Your Business
As a small business owner and entrepreneur, saving money is always on your mind! One department that tends to be unjustly cut from your budget is marketing. You might think you can handle it yourself, how hard could it really be? At first you even will probably save some money marketing your business on your…
Read MoreEmail Marketing: Why it is a Communication Necessity
At the heart of business lies the fundamental need to communicate and communicate well. Business has been called the art of relationships. Be it with vendors, colleagues or customers, maintaining relationships through good communication is key. When considering a communication strategy, there are more than several aspects to consider: venue, approach, desired outcome, channel, etc.…
Read More3 Social Media Best Practices Every Business Owner Should Know
Whether it’s a veteran business owner or a fresh newbie, I frequently hear the question “how do I know what to post on social media?” Not only is it crucial to capture your target audience, but it’s even more important to be authentic, trustworthy, and to grab peoples’ attention! There are some companies that do…
Read MoreEliminating the Competition
There is a common misconception in business that in order to have a successful business, you must eliminate your competitors. As entrepreneurs, we are competitive by nature and want to be #1 in whatever industry we are in. We try to outperform our competitors and analyze their business to improve our own in hopes that…
Read More4 Reasons You Should Call A Photographer Today
Headshots are an often-overlooked necessity by many business people. A headshot is needed now more than ever with such a large social media dominance and online presence by all businesses. Because many of our introductions and business relations are done virtually, it is crucial to have a professional headshot that makes a good first impression…
Read MoreGuest Blogging: It’s not Dead!
In recent months there’ve been many articles stating guest blogging is dead. I’m here to tell you it isn’t and shouldn’t be dead when done correctly. What do I mean by that? It is said Content is King. If you blog for your own business, you know that the more often you blog, the more…
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