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Creating a Successful Social Media Strategy Part 6: BONUS!
Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What about these other sites? Here’s a closer look at some of the newer…
Read MoreTaking Visual Marketing to the Next Level
Why it’s important to have good business signs First impressions are really important. Like they say, you never have a second chance to make a first impression. As true as this is on a personal level, it’s perhaps even more true for businesses. Often, the way your market and advertise your company is the first…
Read MoreCreating a Successful Social Media Strategy Part 5: YouTube
How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…
Read MoreSelling Social
Social media is a subject we talk about often in terms of brand promotion and business growth. Facebook, Twitter, LinkedIn, and Pinterest are all major players in the social sphere of influence. Companies spend millions each year on advertising through social media, and some even dedicate a full-time position just to social media management. Social…
Read MoreCreating a Successful Social Media Strategy Part 4: Pinterest
How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site built on the premise of an old-fashioned pinboard: you “pin”…
Read MoreGetting active in – and activating – your community
How you can get the most out of the business communities you belong to “Community” is a buzzword currently making its way around in popularity. It’s a good word with a good message; it implies our innate desire to forge deep and meaningful relationships. But how does that translate to our professional lives? Is it…
Read MoreCreating a Successful Social Media Strategy Part 3: LinkedIn
How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the LinkedIn equivalent of “friends” or “followers.” Some people know about LinkedIn and…
Read MoreKeeping Your WordPress Website Optimal
5 things to maintain on your WordPress website WordPress is great. It’s what we use 99% of the time for our clients, it’s what we use ourselves. There are a number of reasons we love WordPress so much: it’s easy to use, easy to maintain, highly customizable, and gives our clients more value for the…
Read MoreCreating a Successful Social Media Strategy part 2: Twitter
How to create an explosive business Twitter presence. Twitter is a well-established social network, but it might be one you don’t use for business. In fact, just 85% of businesses utilize Twitter in their social media strategy compared to the 91% who use Facebook. And of that 85%, roughly 60% are users who have an account but don’t know…
Read MoreSocial Media Privacy Laws in Oregon
A few weeks ago, the Portland Business Journal published an article about House Bill 2654. This bill would prevent employers from asking their employees to friend them or give them access to their social media sites. These social media protection laws, according to the article, were passed in several states last year and 33 other…
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