5 Powerful Photos that Tell Your Brand Story

how to use photos for branding

Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…

Read More

Grabbing the Interest of Your E-Newsletter Readers Using Catchy Graphics

Creating an interesting e-newsletter with appealing content and design can do wonders for your business. E-newsletters are great tools for keeping customers aware of your business and services, along with what’s new at your company. Traditionally, they are used as bulletins, intermittently issued, to update customers or potential customers about new articles, changes, or developments…

Read More

How to Dominate Instagram in Your Industry

how to dominate instagram

With the popularity of Instagram, you’re likely either thinking about finding a way to utilize this platform or currently working to get results with Instagram. And, I think this is great! The benefits and value that come from using Instagram are many and measurable. With that in mind, I want to help you better understand…

Read More

The Importance of Being Social

Social media has redefined and reinvented the way we communicate. Twitter invites us to join the conversation while Facebook empowers people all around the world to stay connected. Businesses today have a unique opportunity to directly engage with consumers across multiple platforms. Marketers stress the importance of being active on social media, but why is…

Read More

Why Influencer Marketing Should Be On Your Agenda

Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…

Read More

What You Need to Know About Twitter

Twitter is one of the most dynamic consumer engagement tools available. The issue is knowing to how use it. Simply starting an account and posting content is not enough to get your small business connected to your customers. Twitter Gurus around the world have developed tricks of the trade for building dynamic communication, brand voice…

Read More

10 Ideas to Create Conversation on Social Media

The number of social media posts we see on a daily basis is astounding. From businesses to individuals, the content reaching us through social media varies from entertaining to easily ignored. Individuals seek engagement and a relationship with the brands that they care for. From a simple acknowledgement of a specific user, to asking a…

Read More

What You Say Isn’t as Important as How You Say It

Capturing your audience’s attention and keeping it is harder than ever before. With countless social media platforms, smart phone apps, and cat videos, consumers today are never far from entertainment. The average attention span for a US adult in 2013 was 8 seconds. To put this number into perspective, the average attention span of a…

Read More

Here’s What to Expect With Your E-Newsletter

Email newsletters (e-newsletters) are a great way to share your information with your subscribers. However, as regular email users know, emails can be ignored, marked as spam, or deleted altogether. It is important to regularly monitor different averages of your e-newsletter including click-thru rates, open- rates, unsubscribe rates, and marked as spam rates. Let’s start…

Read More

Social Media: Building Brands and Business

Social media has changed the company we keep and the way we communicate with one another. Platforms like Twitter, Instagram and Facebook have taken social networking to the next level. Friends and family can stay in touch like never before. From a business perspective, social media is a powerful tool not only for promotion, but…

Read More