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10 Ideas to Create Conversation on Social Media
The number of social media posts we see on a daily basis is astounding. From businesses to individuals, the content reaching us through social media varies from entertaining to easily ignored. Individuals seek engagement and a relationship with the brands that they care for. From a simple acknowledgement of a specific user, to asking a…
Read MoreWhat You Say Isn’t as Important as How You Say It
Capturing your audience’s attention and keeping it is harder than ever before. With countless social media platforms, smart phone apps, and cat videos, consumers today are never far from entertainment. The average attention span for a US adult in 2013 was 8 seconds. To put this number into perspective, the average attention span of a…
Read MoreHere’s What to Expect With Your E-Newsletter
Email newsletters (e-newsletters) are a great way to share your information with your subscribers. However, as regular email users know, emails can be ignored, marked as spam, or deleted altogether. It is important to regularly monitor different averages of your e-newsletter including click-thru rates, open- rates, unsubscribe rates, and marked as spam rates. Let’s start…
Read MoreSocial Media: Building Brands and Business
Social media has changed the company we keep and the way we communicate with one another. Platforms like Twitter, Instagram and Facebook have taken social networking to the next level. Friends and family can stay in touch like never before. From a business perspective, social media is a powerful tool not only for promotion, but…
Read MoreKeeping Up With The Changing Times
Remember the days of MySpace and when they added the “Top 8 Friends” and music playing capabilities? Social media platforms constantly evolve as time goes on. From new designs to new layouts to new features, staying on top of what is new in the social media realm can be time consuming and frustrating. Finding the…
Read MoreThe What, When, Where and How of Successful Business Communications
Having a good communication strategy is one of the biggest factors affecting the success of your business. The ability to communicate, and communicate well, can make the difference between success and failure. You may be at the forefront of your field and blow doors off your competition, but struggling to effectively promote your business or…
Read MoreGuest Blogging: Adding to the Mix
You may already have in place a communications plan. In that plan, you may have already established what blog articles you are going to post and when. However, you may have someone interested in guest blogging or you may have come up with a new idea for an article that wasn’t scheduled in your plan.…
Read MoreThe “New” Social Media: Voice of the people or a place to connect?
Is social media now the voice of the people or still a place to (low-key) connect? Everywhere I turn these days, I am face-to-face with opinion, with advertising, news and media stories, joisting, cries for attention, vocalizing, hateful lashing out or the ever-mocked baby animals. It seems social media has risen up in the era…
Read MoreThe 5 Ingredients of a Successful E-Newsletter
We have all received an e-newsletter or two in our time on the Internet. We may have even sent an e-newsletter or two in our time on the Internet. What ingredients have the e-newsletters that you have seen or sent had that made them a successful e-newsletter? We all know that our e-newsletters must be…
Read MoreBetter Techniques for Cross-Linking on Your Blog
There are a few essential aspects to a blog: content, keywords/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking…
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