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The 5 Ingredients of a Successful E-Newsletter
We have all received an e-newsletter or two in our time on the Internet. We may have even sent an e-newsletter or two in our time on the Internet. What ingredients have the e-newsletters that you have seen or sent had that made them a successful e-newsletter? We all know that our e-newsletters must be…
Read MoreBetter Techniques for Cross-Linking on Your Blog
There are a few essential aspects to a blog: content, keywords/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking…
Read MoreWhat’s So Great About WordPress?
Business communication is a necessary aspect of any successful business. From a company website to blog postings to social media platforms, businesses are publishing more and more content on a regular basis. An easy to use publishing tool that many companies have grown to love is WordPress. WordPress serves over 60 million people and powers…
Read More5 Tips to Improve Your E-newsletter Click Through Rate
Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…
Read MoreThe Importance of Blogging and Your Brand
Blogs are more than just a way to share information you have learned. They play a big role in brand communication, as well. What you blog must be consistent with what you want your brand to represent. The content you decide to publish on your blog says a lot about your company. You don’t want…
Read MoreHow to Find the Right Images for Your Blog
With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…
Read MoreBuilding a Foundation for Business Communication
Looking at all the communications needed in business can be overwhelming. From telephone calls, to emails, to social media platforms, the need to connect to your consumers is constant. The stress associated with the various social media platforms alone, can be frustrating and overwhelming. Since business communication is a vital aspect of business, what are…
Read MoreHashtags: Do You Know What’s Hot
What is a hashtag? Where do you use them? What do they do? Many of us have seen videos making fun of the recent spike in popularity of the hashtag while some of us have no idea what a hashtag is. Hashtags allow social media users, most commonly on Twitter, the ability to search for…
Read MoreThe Foundation of Your Online Presence
Your website is the foundation of your online presence. Potential clients will research your company, and when they do, one of their first interactions with your company will be your website. This means your website should be easy to navigate, provide current information, and grab the viewers attention. Whether your company consists of 2 employees…
Read MoreCategory Organization: It Does Matter
Blog categories and tags Blog categories and tags are a file and search system for your posts. Categories are the main topics generally listed on the side of a blog’s page so that readers can easily search articles and posts related to certain topics. Tags are specific themes or key-phrases assigned to individual articles and…
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