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7 Steps To Better Social Media Engagement
What makes for successful social media engagement? Most days, I am a Ping-Pong ball between Twitter, Facebook, Google+, Instagram, and Pinterest. The social-verse is exciting, ever shifting, and never sleeping, which motivates me to strive for highly engaging posts; producing quality over quantity in order to standout. The following seven steps have allowed me to…
Read More7 Resources for Better Business Communication
We’ve said it before and we’ll say it again… better business communication is key to a businesses success. Business communication is not limited to just phone calls and emails, but also social media, scheduling, and task planning platforms. Figuring out the best communication strategy for your business can be time consuming and frustrating. It is…
Read MoreHow You Can Use Your E-News To Create Better Buzz
Announcement Timing is Everything. I know a company or brand has accomplished a successful and effective campaign when everywhere I turn, I see something about it. For example, Instagram pops up and there’s a picture from the company’s feed, then on Facebook a friend has liked their page, while on Twitter, another friend tweeted about…
Read More3 Simple Tips for Writing a Good Blog (it doesn’t have to be complicated!)
The beauty of a blog is that it’s a blank canvas. It’s in the writer’s hands to do with what he or she pleases; to make it what he or she envisions; and to execute that vision with however much or little consistency he or she wants. The secret is that it doesn’t have to…
Read MoreUnderstanding the Power of Social
What’s the big deal with social media? While the never ending social media posts are a headache for whomever on your team has the pleasure of non-stop posting, it’s absolutely necessary to be active on social media. Understanding the power of social is simple because it’s all around us, every single day. I can confidently…
Read MoreHow to Find Your Brand Voice
Brand Voice The art of a consistent, appropriate, and cohesive brand voice is an important one that requires constant TLC. How to find your brand voice means truly looking at the personality, values, and style, and is based on target market research and interactions you have with clients, customers, and consumers, as well as with…
Read MoreUtilizing Your Blog and Website Keywords
Using Keywords to Boost SEO Search Engine Optimization (SEO) changes it stripes so often, it is difficult to stay afloat in the Google-verse. The formulas created for content to show up in Google search rankings is so tumultuous that I can’t even remember what the difference was between Penguin and Hummingbird. All I know is…
Read MoreJoin the “You’ve Got Mail” Revolution
Why email communication at all? For better or for worse, our business and social lives rely heavily on email. Sometimes our seemingly archenemy, email does have a strong communicative core and the potential to be used effectively. Don’t we all love our flooded email inboxes after a two-week vacation; the sea of unopened digital messages…
Read MoreContent Curation for Newbies
Successful content curation Listen up newbies! Content curation is not copy-pasting your favorite aspects from someone else’s commentary or post. It is not regurgitating everything you’ve read online. And it is certainly not re-wording others’ articles. Content curation is the community manager version of an art curator. It is a refined and highly analytical business…
Read MoreMaking the Most of Holiday Marketing
For most of us, holidays are something to look forward to. They represent a few extra days off work, extra time to spend with friends and family, and an excuse to eat delicious food. Holidays are also an excellent time to breathe fresh life into your marketing strategy by adding some festive cheer to your…
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