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LinkedIn: Networking for Business
Chances are, if you are a business or a business professional you already have a LinkedIn profile. If you don’t, you want to! Today, there are more than 300 million people on the platform, building their network and engaging with their audience. It may be “just another social platform” to you, but we highly recommend…
Read MoreInstagram Refresh: How to Drive Website Traffic
With 75 million active daily users, Instagram continues to be one of the most popular social media platforms used. Over a quarter of the US population used Instagram last year, and this number is expected to climb. After introducing ads in 2013, the platform has been growing in popularity with businesses ranging from industry leaders…
Read MoreThe Latest in Social Media: Facebook Updates
As social media managers, Jamie and I always update each other on any updates we see on different social media platforms. However, recently it seems as though every conversation starts with a “Have you seen the recent change to…” Keeping up with every adjustment that happens on social media may seem overwhelming, but these platform…
Read MoreHow to Use LinkedIn for Both Personal and Professional Use
LinkedIn is a powerful social network designed for the professional world. Chances are, you’re probably one of the 107 million LinkedIn users in the US alone. The company continues adding features and creating ways for business professionals to connect with each other. Much like Facebook, LinkedIn offers the opportunity to have both a personal page…
Read MoreThe Changing Tides of Social Media: What is Periscope?
Answering what is Periscope and how to use it for your business Recently, I’ve started seeing different posts on various social media platforms pop up talking about some thing called “Periscope.” At first, it was mostly some of the public figures I follow sharing their profile on Facebook or Instagram. Then, a few weeks ago,…
Read MoreIntroducing Live Streaming Into Your Current Marketing Strategy
Over the past few years, we have seen the development of social platforms like Vine introducing users to video. Other platforms, such as SnapChat, Facebook, and Twitter, have encouraged users to use videos as part of their online strategy. However, the video-loving internet has led to an updated version of video: live streaming. Live streaming,…
Read MoreIntroducing Facebook’s “See First”
If you haven’t seen these new Facebook options on your mobile device or computer yet, you will soon. Facebook has recently made yet another change to the way consumers receive information…and it requires your attention. Gone are the days of simply keeping up with a business on Facebook. If you don’t interact with other pages’…
Read MoreHiring & Your Online Presence
Just this week I was talking with one of my loved ones in California who is currently looking for a new position. As many of us experience, she is working for an employer who is not the correct fit – and for many reasons. After learning about her new search, I gave her my usual job-seeking advice about doing…
Read MoreUsing Snapchat for Business
Whether it is the introduction of a new platform or changes made to a current platform, the social media realm is constantly changing. Originally, social media was created for you and me – people just trying to connect and interact with their friends, loved ones, and old classmates. Gradually, we started seeing social media adapt…
Read MoreWelcoming Niteo Tours: A Look At A New Startup
Love to travel? Enjoy learning about and experiencing global cultures? Welcome to… With their own love for and long experience with traveling, John and Amy Haley paired with Kjell and Carol Garborg to form Niteo Tours. Combined, the four have traveled to 56 different countries across 5 continents. Now, they want you to explore, encounter,…
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