What makes for successful social media engagement? Most days, I am a Ping-Pong ball between Twitter, Facebook, Google+, Instagram, and Pinterest. The social-verse is exciting, ever shifting, and never sleeping, which motivates me to strive for highly engaging posts; producing quality over quantity in order to standout. The following seven steps have allowed me to…

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What’s the big deal with social media? While the never ending social media posts are a headache for whomever on your team has the pleasure of non-stop posting, it’s absolutely necessary to be active on social media. Understanding the power of social is simple because it’s all around us, every single day. I can confidently…

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Chances are, if you are a business or a business professional you already have a LinkedIn profile. If you don’t, you want to! Today, there are more than 300 million people on the platform, building their network and engaging with their audience. It may be “just another social platform” to you, but we highly recommend…

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With 75 million active daily users, Instagram continues to be one of the most popular social media platforms used. Over a quarter of the US population used Instagram last year, and this number is expected to climb. After introducing ads in 2013, the platform has been growing in popularity with businesses ranging from industry leaders…

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The latest updates on Facebook

As social media managers, Jamie and I always update each other on any updates we see on different social media platforms. However, recently it seems as though every conversation starts with a “Have you seen the recent change to…” Keeping up with every adjustment that happens on social media may seem overwhelming, but these platform…

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LinkedIn is a powerful social network designed for the professional world. Chances are, you’re probably one of the 107 million LinkedIn users in the US alone. The company continues adding features and creating ways for business professionals to connect with each other. Much like Facebook, LinkedIn offers the opportunity to have both a personal page…

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Answering what is Periscope and how to use it for your business Recently, I’ve started seeing different posts on various social media platforms pop up talking about some thing called “Periscope.” At first, it was mostly some of the public figures I follow sharing their profile on Facebook or Instagram. Then, a few weeks ago,…

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If you haven’t seen these new Facebook options on your mobile device or computer yet, you will soon. Facebook has recently made yet another change to the way consumers receive information…and it requires your attention. Gone are the days of simply keeping up with a business on Facebook. If you don’t interact with other pages’…

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Whether it is the introduction of a new platform or changes made to a current platform, the social media realm is constantly changing. Originally, social media was created for you and me – people just trying to connect and interact with their friends, loved ones, and old classmates. Gradually, we started seeing social media adapt…

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