social media cloud

Whether it’s a veteran business owner or a fresh newbie, I frequently hear the question “how do I know what to post on social media?” Not only is it crucial to capture your target audience, but it’s even more important to be authentic, trustworthy, and to grab peoples’ attention! There are some companies that do…

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rules

Many people say social media is just like the Wild West; it seems to be a free-for-all with little to no rules. Well I disagree completely! Social Media has plenty of rules. To start with, each platform has “Terms of Service” describing what you can and can’t do. Beyond that, there are some unspoken rules…

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business suit

LinkedIn for small businesses has stepped up its game. From a 360-view-point, there are new features popping up weekly. As a result of these changes, LinkedIn launched its LinkedIn Live, a program designed for small-business leaders and local professionals to share insights on using LinkedIn to drive real business results. It made its first west…

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facebook

Facebook has come a long way from the college email address-only policy. Having a valid and current college email address is no longer a VIP ticket to Facebook — anyone can join! Facebook still skews young — with 86 percent of online 18 to 29-year-olds using it. But the good news is that users 45…

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social media tree

Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What about these other sites? Here’s a closer look at some of the newer…

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youtube hands

How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…

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How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site built on the premise of an old-fashioned pinboard: you “pin”…

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How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the LinkedIn equivalent of “friends” or “followers.” Some people know about LinkedIn and…

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