Social Media
How to Start a Business Facebook Page
Facebook has come a long way from the college email address-only policy. Having a valid and current college email address is no longer a VIP ticket to Facebook — anyone can join! Facebook still skews young — with 86 percent of online 18 to 29-year-olds using it. But the good news is that users 45…
Read MoreHow #SMWNYC 2014 Ranked – from an entrepreneur’s perspective
Highs and Lows: How #SMWNYC 2014 Ranked – from an entrepreneur’s perspective The jury is still out on whether Social Media Week – New York City (#SMWNYC) was worth the travel and valuable time spent waiting in lines, and yet the event as a whole was insightful (and I made some #awesomesauce connections). While I…
Read MoreCreating a Successful Social Media Strategy Part 6: BONUS!
Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What about these other sites? Here’s a closer look at some of the newer…
Read MoreCreating a Successful Social Media Strategy Part 5: YouTube
How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…
Read MoreCreating a Successful Social Media Strategy Part 4: Pinterest
How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site built on the premise of an old-fashioned pinboard: you “pin”…
Read MoreCreating a Successful Social Media Strategy Part 3: LinkedIn
How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the LinkedIn equivalent of “friends” or “followers.” Some people know about LinkedIn and…
Read MoreCreating a Successful Social Media Strategy part 2: Twitter
How to create an explosive business Twitter presence. Twitter is a well-established social network, but it might be one you don’t use for business. In fact, just 85% of businesses utilize Twitter in their social media strategy compared to the 91% who use Facebook. And of that 85%, roughly 60% are users who have an account but don’t know…
Read MoreSocial Media Privacy Laws in Oregon
A few weeks ago, the Portland Business Journal published an article about House Bill 2654. This bill would prevent employers from asking their employees to friend them or give them access to their social media sites. These social media protection laws, according to the article, were passed in several states last year and 33 other…
Read MoreHow to use bit.ly to shorten links
Bit.ly is a great tool you can use to shorten URL’s, making them look cleaner and take up fewer characters. This is especially helpful on Twitter, when you only have 140 characters! Watch the video to learn how it works and how to do it. P.S. If you don’t have time or can’t have sound,…
Read MoreCreating a Successful Social Media Strategy Part 1: Facebook
Facebook is everywhere. Some people practically live on the social networking site. At the end of 2012 the California company said it had more than a billion active users. It’s hard to ignore anything being used by that many people! A business that does not have a Facebook page could be hurting itself. Business owners…
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