Most of the businesses nowadays use different social media platforms to market their products and services to the general public. It has quickly become a trend since businesses can make use of Instagram or Facebook’s features for free. Once your business has a large number of followers or likes, it will be easier for you to advertise your product and eventually earn popularity. But with the competition (which is happening online) nowadays, you want to receive more than just the people’s likes⎯you want to engage with them in an attempt to gradually earn their trust. You understand how significant it is to create engagement between the company and its online community, but you may not know how. Listed below are some of the things you can do to build an engaged online following:
1. Use call-to-action (CTA)
Companies which are active online are now using call-to-action to engage with their followers. CTAs can either be a caption or an image itself. Commonly used CTAs include characters in fast motion with a steady background. The trick is to have the followers tap the figure at the right time so that he/she will fit perfectly in the background. Some companies also use this tapping mechanism to earn likes for their page⎯one tap is equal to one Automaticlike for the company’s page.
Images with lines of “tag the person you love the most” or “tag the person who made your 2017 better” are also becoming very popular as an attempt to increase your follower interaction. Once followers see these images, they will likely mention their friends in the comment section and create an online advertisement for the company.
2. Make use of hashtags
Using hashtags in posts can make your company stand out and create a brand online. It helps you categorize and organize images and videos content, which will help your business with content discovery. You just have to be sure to use hashtags which are appropriate for the audience you are trying to reach. For example, if your business is about creating desserts, you can use hashtags such as #eaats or #sweets rather than using hashtags about current events or the media. Followers will not like seeing posts in their accounts with unrelated hashtags so make sure that you use the correct hashtags.
Or if you want to be part of the latest trends, you can use popular hashtags like #TBT or #FlashBackFriday. To leverage your post from others, you can add an image suitable for the hashtags used.
Reach is everything when you want to build a large following online. You have to exhaust all efforts to ensure that your business’ content is in front of your target audience at the right time. A relevant hashtag will help you to become visible online.
3. Interact with other users’ content
Since you are thinking of using hashtags to interact with your online followers, why not do more? You can use these hashtags in finding people who have the same interest as you or your business. Search for people with the same hashtags and if you like what he/she is posting about, never be hesitant to comment or like the post. If you do this, the user will receive a notification with your name and avatar. Most of the time, the user will check your profile, engage with you through your posts and follow you back online.
4. Create contests for followers
Contests are an easy way to increase your follower interaction. Not only can you reward your loyal followers, but you are also giving them a sense of excitement⎯this will make them check your page frequently to see if they won. Caption contests are prevalent online and if you think you have a good image for your followers to caption, go ahead! You might be surprised by how many likes, comments, and shares this post can gain.
5. Be visible on more than one platform
As a business, your followers should see you not just on Instagram but on Facebook, Twitter, and Snapchat as well. Doing so will allow your business to earn more followers and to create more avenues for you to interact with them. Additionally, being visible through different online platforms will allow you to further market your products or services. Do not limit your marketing initiatives to merely one platform but if possible, make use of all the online platforms available to you. Even if you can advertise online for free, never compromise the quality of the materials you post. Creativity and content should be a priority.
Being visible online is no longer an option but a necessity for all businesses nowadays. If you do not create a strong presence online, your competitors will, and this could mean a loss for you. Gaining a million followers online is one task to complete and being able to interact with them is another. So, whatever approach you decide to take to increase your follower interaction, just make sure that you are authentic with whatever you post and be social to everyone.
Julie is a proud Social Media junkie. Experienced in Social Media Marketing and SEO, she has been writing for automaticlikes.net for 3 years. Automatic Likes is dedicated to increasing likes, shares, and increasing user engagement. When Julie isn’t writing or helping create positive Social Media experiences, she enjoys comic book conventions and reading.