Content marketing is one of the best ways to get your opinions and ideas out there. Consumers naturally gravitate towards products and services that they can relate to; the more interesting or applicable to brand, the better! Content marketing is the super-highway of connecting your brand to your target market. One of the most affective and enduring content marketing tools is the granddaddy of online content: blogs.
Blogs by definition are playgrounds for ideas, opinions, and innovative thinking. They are the perfect canvas for online marketers to sell new products and promote services. Blogs can inform and/or entertain depending on they way you use them. Whether you blog once a day or once a month, high quality blogging can do wonders for your business. One of the most overlooked aspects of blogging is how to keep using past blog articles to your advantage.
Suppose you have a blog post from a few months back that received rave reviews! Why not highlight it again on social media? Or publish a follow up post? Here are 5 tips and tricks you can use to get more out of your old blog posts:
1. Linking to past blogs
This is arguably the most straightforward way of getting more bang-for-your-buck out of older posts. Let’s say that you wrote a blog a few months ago about a new social media platform. Now you are writing a comprehensive comparison guide between the same platform and another. This is the perfect opportunity to reference your older post and drive traffic to other parts of your website. Older blog posts can be used as references and also help to build your readership. Simply insert links to older blogs within new blogs or newsletters. It’s sure to put your older post back on the radar!
2. Use Social Media
Social media and blogs were made to go hand in hand. Social media is a great way to draw attention to older posts. There are a few different ways you can do it, however the easiest is to tweet out links or share posts again on different platforms. Keep in mind that posts with exceptional content or posts that have gained popularity are the best, older posts to highlight, again. If you aren’t sure which posts to choose, check out the amount of views, shares, and comments generated by readers.
3. Revamp your older content
Another great way to get more out of your past blog posts is to give them new life. Why not add sharable pictures or graphics? Or, maybe the content needs to be revised? Keeping your posts up-to-date will encourage readers to look at older content and keep your material fresh. Adding new graphics can, also, add a strong visual aide and increase click-through rate.
4. Publish a Follow Up Post
Awesome older posts usually have a few things in common: a great topic and strong content. Chances are, if a blog topic was interesting to readers beforehand, it is still intriguing now. Creating follow up posts about topics are easy ways to highlight and reference older posts. Maybe last month your piece on the best cafés in town was a hit; why not write a sequel focusing on the best teahouses? Consider creating a series or sequence of articles that are related and link to older posts within the series.
5. Update the SEO links within plast blog posts
Often overlooked is the SEO of older posts. SEO can be incredibly effective at first, but as your blog post ages, so does the SEO. Consider taking a fresh approach and update your SEO. Updating your SEO will help attract more search engine traffic and increase search result rankings. Who doesn’t like the sound of that?! Another hint: consider updating your meta description to something catchier. The meta description that worked three months ago could have reached its ROI potential and may need some changes.
Blogs are the gift that can keep on giving; you just have to know how to achieve it! They are extremely powerful marketing tools and can help give your small business an edge over your competitors. Whether you recently started or have been blogging for years, we hope that these ideas will help give your older posts new life. As always, reach out to us with any questions you may have and share your success stories! Try revamping one of your older posts today!
– Mackenzie Priest