Why Does My Business Need a Blog? Because we said so.
If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs a blog, and might just have you blogging by the time you’ve finished reading:
1: Search Engine Optimization
Search Engine Optimization (SEO) is the number one reason why you should start blogging. Google favors valuable content. Social media posts just don’t suffice and if your white papers are gated then search results don’t even pick them up!
2: Become An Authority
A blog is necessary to position your business as a reliable authority in your industry. By strutting your stuff in blog posts, you are announcing that you know what you’re talking about (make sure it’s accurate).
3: Be Relevant
A great way to increase your blog following is by starting and joining conversations. On top of social media, blogs allow you to further push content. People don’t know to follow you if you’re not on the digital stage talking.
4: Personal PR
Explain yourself! Whether it’s troubleshooting, a how-to piece, a clarification of the public’s confusion over your product, or more, your blog is your company’s vessel to expand on your services and products. Use your blog like a little PR machine, working solely for your company.
5: Build a Loyal Following
It has been said time and time again that social media inspires not only brand awareness, but also loyalty. A blog achieves the same objectives as social media, if not more, because it allows a company to announce news before it goes public on other platforms. A blog is also a great way to run campaigns or loyalty perks for followers to a more robust level than social media. Using a blog, a company can more easily launch entire campaigns and experiment with different kinds of marketing initiatives.
6: Cross Promotion
To expand your internal as well as external circles, you need a blog! It allows you to enlist referrals, partners, and advocates via guest bloggers. A guest blogger can publish a piece on your blog as a one-time gig. Similarly, you can cross promote and publish pieces on others’ blogs, expanding your audience. Internally, enlist experts in other departments that wouldn’t normally have access to a marketing megaphone, inviting them to write a piece on their specific area of expertise in relation to your company’s product or service.
7: First Impressions
Getting to know a website should be like a version of online dating. When I first visit a website and I want to ‘get to know it’, I immediately visit its blog because that is where I know its personality will shine. It is an intimate part of the website where I can gain insight into what the company, its people, and its views are all about. The lack of a blog (and by association a personality) tells me that the company wasn’t willing to make the investment.
These are just a few of the many reasons why you should start blogging right away! If you still don’t believe us, feel free to check out this article by the trusted Forbes.