Have you thought about starting an e-newsletter campaign for your business and didn’t know if it was the right move? Have you ever wondered why your business needs an e-newsletter to begin with? After doing some research and reading various articles, I’ve compiled a small list of some of the top benefits of having an e-newsletter:
Keeps You In Touch With Past & Potential Customers
An e-newsletter is a great way to keep in contact with past and even potential customers. If someone is interested in your business but hasn’t worked with or bought a service from your company yet, an e-newsletter might just be what it takes to get them on board. Whether you’re showing off your latest products, demonstrating your services, displaying testimonials, or sharing the latest news and updates, an e-newsletter can capture all of your content in an easily accessible format for your viewers.
Demonstrates Examples of Your Expertise In Your Industry
This is a great way for you to show your past and potential customers that you have thought-provoking ideas and to provide them with resources in your industry. By doing so you are not only showing that you are reliable, but you are creating message that add value and exhibiting that you are constantly on top of what is happening in your industry. Your customers can rely on the fact that your business will always be a front-runner and they won’t need a reason to go searching for another supplier.
Drives Traffic Back to Your Company Website
The great benefit of having an e-newsletter is that you can link to all of the items you discuss. So, if your latest update in your e-newsletter is that you are happy to announce the release of your latest product, you can then link that product back to your website for your viewers to read about and purchase if they wish. By driving people back to your website, they may stumble on something else that they are interested in but didn’t know you offered and want to purchase it, or even recommend your services to someone they know. This is also a huge benefit because you can measure your success by seeing how many of your products are selling.
There are plenty more reasons why your business should have an e-newsletter. If this wasn’t enough to convince you, feel free to go through the resources I pulled from by reading this article on 5 reasons why your creative business should have a monthly newsletter, this list of 25 best e-newsletter features and benefits, and these 5 key benefits of having an e-newsletter program.