Quality Over Quanity: Why Blogging Less is Worth More

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The old adage “less is more” can be applied to countless scenarios. Whether it’s content or slogans, one epic line is worth far more than a 100 mediocre ones. One of the basic truths in content marketing is that quality always wins over quantity. The reasoning is straightforward: high quality content is always more effective at obtaining and maintaining readers. Especially when blogging generating high quality content for your readers is essential! But how do you ensure your blogging efforts are producing the results you want? Here are a few tips for creating and maintaining high quality blogs:

Quality Content

First and foremost a successful blog starts with its context. The topics and themes you write about are the foundation of your blog, dictating the direction you go in. However topics can only get you so far, because content is the real heart of blogging. You can use tools and strategies to ensure that your content is the quality you want.

First determine your audience.The audience you focus on requires a specific approach and the way you write reflect the message you want to send. Maybe your content is geared towards professionals in your field or online customer, both require distinctly different content. After you know who your readers are, create a content profile.Within this profile clearly state what type of tone, language, and style your blog uses. Sticking to this profile will ensure that your content upholds the quality you originally envisioned.

Finally set up a system of quality checks. After writing a blog, step back and reread what you have created. Ask yourself if it fits within your content profile and whether it reflects your business the way you intended. Also choose an editor to read and suggest changes, fresh eyes can objectively critique you’re content and help ensure high quality material!

Quality Posting Length and Timing

When you are passionate about a topic, it can be easy to talk endlessly about it. This isn’t a bad thing, however, when blogging, knowing when to sacrifice length for quality is incredibly important. Readers today have an average 8-second attention span; this means that you have to demonstrate the value of your blog and its quality instantly! To do this, first choose a catchy title and topic.Readers are naturally drawn to interesting and entertaining titles. Try brainstorming ideas and researching how to create good titles online.

Next, keep your length in check! Readers could care less about reading a 1000 word article on the latest social media platform when 300 can do the trick. A good rule of thumb is to stick to 300-600 words per article.This parameter is effective at both maintaining readers attention and helping you create good quality content.

Within blogging, quality over quantity applies to frequency as well. One of the major mistakes small businesses have when starting a blog is posting too frequently or too infrequently. Posting daily is incredibly hard to manage and could have negative affects on your business. Don’t risk overstretching by writing too often and sacrificing quality content.Consider having a weekly or biweekly blog, this will help keep your quality on par and readers engaged!

Readers want to know about new topics and ideas, but they want good quality information. This reflects poorly on your business so don’t over take the risk! We offer both blog planning and writing services for your small business. Shoot us an email and or check out our product offerings today! As always we hope these tips were helpful and we would love any feedback.


About Jamie Teasdale

Jamie Teasdale founded Propel Businessworks, a small business development company, in 2009. Since then, she has been lending insight and creativity to businesses all over the U.S., giving them the tools they need to plan, promote, and prosper.

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