Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential clients, customers, and partners are using.
Here are eight easy ways you can build traffic on your website:
- Make use of SEO best practices. It’s simple, but critical. Google is still looking for websites with solid SEO. This includes knowing what your target keywords and phrases are, installing them on pages and images, and using them throughout your copy text. >>> Learn more about how to improve your website’s SEO here.
- Build your internal links. This is an excellent strategy to make those bounce rates get lower. By strategically linking words and phrases to other appropriate pages and blogs on your site, you not only create value by providing resources, but encourage people to spend more time on your site. >>> Find out about better techniques for cross-linking on your blog here.
- Be active on your blog. You’re probably tired of hearing us say this, but we can’t stress enough the importance of consistently and regularly posting new content to your website. This will allow you to provide resources and information to your audience, but also lets search engines know your website has fresh, relevant content. >>> Here are 7 reasons your business should be blogging.
- Utilize the Guest Blog strategy. This is money, and goes two ways. First, invite people to write on your blog. Everybody loves to be valued for what they have to say, and guaranteed your featured authors will want to share what they’ve written. Second, look for opportunities to be a guest blogger. You’ll be exposed to a new audience and cross-pollination in business is always a good thing. >>> Check out these 4 ways to incorporate guest blogs to your existing strategy.
- Maximize social media. The first step here is to set up your social media accounts to always point traffic back to your website. Include your website URL in your profile, always! After that, use your social voice to share your content. Vary the message, but Facebook, Twitter, Google+, and LinkedIn (among others) are excellent places to strategically share your content and direct traffic back to your website. >>> Learn how social media impacts your SEO.
- Leverage content in your e-newsletters. Hopefully you’re already sending a regular e-newsletter to your email lists, but there’s no better reason to start than building traffic on your website. As you blog and create quality content your audience cares about, your e-news is another excellent place to share those resources and send people back to your website. >>> Find out how e-news and blogging go hand-in-hand, and how to create an e-news that works.
- Get into advertising. While it’s not exactly a free option, strategic paid advertising works. You have multiple options when it comes to where you advertise, and you’ll definitely want to think through where will get you the most bang for your buck. Paid search and social media are great places to start. >>> Here are some great tips on how to budget for social media marketing.
- Build a responsive website. More and more people are relying on their mobile device for all their technology needs, choosing a smartphone or tablet over a laptop or desktop computer. Make sure your website is “responsive” – meaning it adapts to a simpler, mobile-friendly version for phone and tablet users. This will help you make sure to capture traffic from all sources, not just people using a computer. >>> #5 on this list of website must-haves goes into more detail about a having mobile-friendly, responsive website.
Building traffic on your website isn’t rocket science. It just takes implementing some simple strategies and adjusting a few details you’ll be sure to see an increase in traffic. Just remember: it’s unlikely you’ll see a dramatic jump in a few days. Building consistent traffic takes time, but consistency will pay off in the long run.