Your website is the foundation of your online presence. Potential clients will research your company, and when they do, one of their first interactions with your company will be your website. This means your website should be easy to navigate, provide current information, and grab the viewers attention. Whether your company consists of 2 employees or 600 employees, your company’s website is EXTREMELY important to your success.
But, what makes a good business website?
1) Keep it simple:
The internet can be extremely frustrating to navigate for those who don’t use it often or are new to the idea of Internet. Having too much information, images, or buttons to click can detract users.
2) Keep it updated:
If something has changed in your business, make sure to change it on your website. Provide the most up to date information. There’s nothing more frustrating than visiting a website that hasn’t been updated in years!
3) Provide necessary business information:
Although some people may be familiar with your business and what you have to offer, others may not. Don’t overwhelm the visitor with too much information, but provide them with the necessities: what you do, when you opened, your staff, etc.
4) Provide contact information:
This goes along with #3. If they have questions, they need to easily find your contact information.
5) Provide support:
As previously stated, the Internet can be confusing for some users. Provide a FAQ, live chat, or email address that allows for them to get the help they need. This, also, allows you to see the changes you may need to make to your website if the same question continues to arise.
6) Make it easy to navigate:
The names of the various parts of the website should be easily understood by all users. Sometimes being creative and unique can confuse the audience. Keeping with conventional naming systems such as “Contact Information” and “About” is easier to understand and leaves visitors satisfied.
7) Make it interesting:
There’s nothing worse than visiting a site that has no color, links, information, or contact information. Visitors will not be attracted to your website. By providing a unique feature or making the site interactive, visitors are more likely to become recurring visitors.
These 7 tips should help you set a solid foundation to your businesses online presence. After you have completed your company’s website, you can then shift your focus to your company’s social media platforms, where you can link back and refer to your website. Consider your company’s website as the foundation to your online presence!