Everyone Wants To Belong

Everyone wants to belong

Every human possesses an internal desire to be known. When you walk into your local coffee shop only to hear the barista call your name and welcome you, how do you feel? When they remember your drink and ask if you’re having “the regular”, how do you feel? You feel like they know you – like you belong – and everyone wants to belong!

Any company that calls me by name when I arrive wins my respect because they have intentionally set out to recognize and remember their customer – and it makes me want to return time and again because I feel like I’m welcomed, like I’m part of their family.

Customer service is one of the most valuable retention and repeat business producers. How do you show it?

Take an Opportunity to Promote a Business Who Does This Well…

Have you experienced this level of attention at a local establishment? Let’s recognize the businesses who put out the extra effort. Feel free to share their name and a link to their website or online home in the comments below and let’s give them some love and gratitude!


  1. Jamie on July 23, 2021 at 12:01 pm

    Deb and Syd, founders and former owners of CryoPDX were champions of customer service! They not only met and remembered customers, they embodied community! Cheers to them!!

  2. Sue Swain on August 3, 2021 at 9:01 am

    Right on!!!

    An example to illustrate your article: Recently, I purchased a stamp to make various watercolor and ink color swatches to categorize information on each for future use in my paintings. When it arrived, I opened the envelope and here was the stamp wrapped like a gift in colorful tissue paper with a trinket of appreciation attached. Additionally there was a brief hand written note thanking me for my purchase. I felt valued by the little personal things this company did for a $4 stamp. But that wasn’t all, someone from the company sent an email from herself and the team thanking me for my purchase. This spoke to me, and now I will look for additional ways to show my customers that I value them. It’s the little things that often require a personal touch that are encouraging and building to others. Oh, how we need to practice this in our relationships daily. Especially in a time of uncertainty, hopelessness and despair.

    • Jamie Teasdale on August 3, 2021 at 9:34 am

      Yes, Sue! It really means that the little things matter. Thank you for sharing!

Jamie Teasdale

Jamie Teasdale founded Propel Businessworks, a small business development company, in 2009. Since then, she has been lending insight and creativity to businesses all over the U.S., giving them the tools they need to plan, promote, and prosper.

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