Questionnaire: 12-Month Full Communications Plan (for print only)

Client Name*

contact or owner

First Last

Business Name*

Business Address:*

Street Address Address Line 2 City State ZIP Code

Business operates out of:*

Home
Brick and Mortar

Your Email:*

to notify of Plan Completion

Business website address:*

What industry are you in:*

What is your company's mission statement?

What is your company's tagline?

Please describe what you do, and what services and/or products you sell:*

Do you have a niche? Please explain:

Please describe your target market(s):*

Please describe your brand:*

What are your company values?*

What industry or business trends (whether seasonal, annual, weekly, etc) have you've found to be somewhat consistent?*

Please list a minimum of (2) and up to (5) of your competitors:*

Please list 8-15 keywords and/or phrases that visitors would use in a search engine to find you:*

SOCIAL MEDIA: Do you have employees?*

Yes
No

SOCIAL MEDIA: Please provide the URL's of the social media platforms you are on:

Facebook (personal profile)

Facebook (business page)

Facebook (business page ID)

Twitter

Google+ (personal profile)

Google+ (business and/or place page)

LinkedIn (personal)

LinkedIn (company)

Instagram

YouTube

Vimeo

Yelp

Angie's List

Other

BLOG: Please share any blog categories you KNOW you want to include, keep, or implement in your strategy:

This information will be used in tandem with our research.

Login information

URL

Username

Password

Do you give presentations to groups?*

Yes
No

If yes, please share the topics you present on:

Do you or have you in the past implemented a snail mail newsletter communication strategy?

Yes
No

Has your business ever sent email communications to your clients?

Yes
No

If so, how did you send it?

Email program (Outlook, Gmail, etc.)
Email system (Mailchimp, Constant Contact, etc.)

What kind of information did you send in your previous newsletter communications?

Whether by email or snail mail.

What is your goal in implementing an e-news strategy for your business?*

What categories of contacts do you use/have?

Select all that apply

Clients
Networks
Strategic Partners
Prospects
Family
Friends
Other

Do you blog regularly?*

Yes
No

If yes, on average, how often do you try to post?

More than once a week
Once a week
Twice per month
Once per month

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Questionnaire: 12-Month Full Communications Plan (for print only)

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