Posts Tagged ‘business marketing’
Brand Images Are Worth a Thousand Words
Using pictures and graphics to accurately represent your brand image Your brand is the “face” of your business. It reflects your company culture, values, mission, and purpose. Let’s assume you’ve already taken your company’s brand image seriously by identifying your target market and crafting your brand to speak to them. That’s the first step, and…
Read MoreHow to Choose the Best Social Media Tools for 2018
Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…
Read More5 Powerful Photos that Tell Your Brand Story
Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…
Read MoreHow Google is Becoming Relevant in the Business Environment with Post Ads
Paid social amplification is becoming the name of the game for modern advertising campaigns held on social platforms. Each social network housing today’s over 1.5 billion monthly users, as well as social website such as Reddit, offer their own unique approach to paid reach for your quality content or product. Google Shows its Strengths Google+…
Read More4 Guidelines to Creating Good Videos
There is more to communication than just emails, telephone calls, social media posts, and blogs. Now, we have the ability to communicate through videos online that reach our consumers instantly! From promotional videos, informational videos, to video blogs (or to some of us “vlogs”), businesses can and should implement video into their communication efforts. Not…
Read MoreWhy We Think Strategy is the Most Important Thing
Children’s author Dr. Seuss taught us a lesson in tolerance with this famous quote. But the same goes for businesses. Even if your business is small, you probably still want to be taken seriously. An essential way to do so is to strategize and have written out goals and mile markers. It is that important. And…
Read MoreUsing Social Media for Marketing Newborn Software
It used to be that the computer industry was on the cutting edge and anyone involved with writing software was considered to be some form of a rocket scientist. Fast forward a number of decades and the computer is a vital part of most people’s lives irrespective of age, and software is something that most…
Read MoreWorth Your While: Factoring Your Marketing ROI
Tips for determining marketing ROI Any time you make a significant investment, you want to make sure that investment is worth your while. Measuring results is the best way to reinforce the value of a thing and prove its validity. Sometimes, though, it isn’t so easy to track and determine success or failure. Marketing is…
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