The Proof Is In the Pudding: Social Media Grows Businesses

Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…

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What is Content Marketing? Jamie Takes A Guest Seat on SteamFeed Radio

Content marketing isn’t just a buzzword. Brooke Ballard of B2 Media and Gettysburg Gerry shared their mic with Jamie Teasdale who was invited to be a guest on SteamFeed Radio to discuss Content Marketing.  – Enjoy! What is content marketing? Why is content marketing becoming more important? Brooke: Content marketing has been around forever, even before television. Newspaper ads were used…

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Refocus Your Steps to Success: 2nd Quarter Preparation

Wasn’t it just yesterday we were thinking about our New Year’s resolutions and wondering what the year might hold for us? And yet here we are, in the month of April! As we approach the end of the 1st quarter, it’s a strategic time to review what we’ve accomplished so far, and look ahead at…

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5 Powerful Photos that Tell Your Brand Story

how to use photos for branding

Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…

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Why Influencer Marketing Should Be On Your Agenda

Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…

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The 2015 Report On the State of Cyber-security

The 2015 Report On the State of Cyber-security SEC staff have been conducting sweep examinations of over a hundred registered investment advisers and broker-dealers to test the preparedness and  practices of these firms against cyber-security attacks. What they found convinced the SEC to issue a Risk Alert through its Office of Compliance Inspections and Examinations (OCIE). The…

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How To Promote Like Starbucks

 Are you a Starbucks junkie who’d gladly stomp across a bed of rusty nails for a Caffe Americano? Or do you scoff at the coffee maven’s high prices and frilly drinks? Quite frankly, it doesn’t matter how you feel about Starbucks. Fan or foe, you must admit that no one markets better than they do.…

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How to Hire a Web Designer [pt. 2] by Ken Howard

Your website is the first point of contact for potential customers. Using a template from do-it-yourself services just won’t cut it if you want to be taken seriously. Hiring a professional web designer is the first step. But how should you go about hiring one? Here’s some simple guidelines to hiring a professional web designer…

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How to Hire a Web Developer [pt. 1] by Ken Howard

Having a website is one of the first things you need to consider when starting a business. Whether it’s simply to present your products or services to potential customers, or to provide an ecommerce solution to sell said products or services you simply need a website. Here’s a straight-forward guide for hiring a web developer.…

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