Why It Matters Who You Work With

They say that patience is a virtue, but when your business suddenly needs to hire or you feel desperate for clients, can beggars be choosers? Even though times may feel tense, that doesn’t mean you should take any Joe Shmoe that walks in the door. You’re potentially going to be seeing this person frequently, passing…

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Defining Your Target Market

looking at your customer

Clearly defining your ideal client. So you own a business. You’ve come up with a brilliant idea you want to share with the world. That means you have a product or service you’re really good at making or providing, something you believe people will need or want. You have a foundational piece for building a…

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