5 Things to Consider In Your Email Marketing Plan

Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…

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Blogging: Make Search Engines Love You!

Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

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5 Powerful Photos that Tell Your Brand Story

how to use photos for branding

Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…

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Why Influencer Marketing Should Be On Your Agenda

Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…

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How to Reach the Growing Number of Smartwatch Users

Strategy Campaign for Smartwatch Users Mobile devices have become an important aspect of the digital marketing industry. With the rise of new mobile technologies in the form of wearables, many businesses and marketers are looking at expanding their list of mediums and extending their online campaigns to incorporate these devices. Based on Paypal’s 2015 report, mobile…

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The Website Platform Comparison Guide for 2014!

website platforms

Building a website is not easy business. You can outsource it to a professional web designer or try to build it yourself. One can be expensive and the other headache inducing. Thankfully, there are platforms out there that make the process easy and cost-efficient.

The first step is to pick a website platform to build your website on. But, how do you choose? Which one is the right one for your business? With all of the options available to users, picking one platform can seem overwhelming.

First and foremost we have some questions to answer.

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Worth Your While: Factoring Your Marketing ROI

research

Tips for determining marketing ROI Any time you make a significant investment, you want to make sure that investment is worth your while. Measuring results is the best way to reinforce the value of a thing and prove its validity. Sometimes, though, it isn’t so easy to track and determine success or failure. Marketing is…

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