The Impact of Branding (it’s not just about a logo)

What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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Branding By Design by Haley Lewis

Many small business owners I meet with say they are ready to create their brand. But in most cases they already have a brand– they just don’t know it. And tragically (for their business and bottom line) their incidental brand is probably not the image they want to project to customers. Branding or rebranding is…

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